Principal Market Development

AT&T

. Lead end-to-end program management for strategic initiatives from ideation through launch and performance tracking .

Posted 10/8/2026full-timeUnited StatesLead💰 $141,300 - $237,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in program management, pricing strategy, and market execution, with a strong focus on driving subscriber growth and optimizing customer value through effective cross-functional collaboration and analytical insights.

Highest-signal resume keywords

Program ManagementPricing StrategyCross-Functional LeadershipFinancial AnalysisCustomer Experience Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Strategic Initiative ManagementOffer Lifecycle ManagementAcquisition Strategy DevelopmentRetention Strategy DesignPromotional DesignMarket Dynamics AnalysisPerformance MonitoringData-Driven Decision MakingChannel-Specific IncentivesCustomer Value Proposition Development

Soft Skills

LeadershipMentoringCollaborationInfluencing Senior LeadershipCommunication

Industry Keywords

BusinessEconomicsFinanceMarket DevelopmentSubscriber GrowthChurn ReductionCross-SellUpsellGTM StrategyChannel Readiness

About the role

Key responsibilities & impact

Lead end-to-end program management for strategic initiatives from ideation through launch and performance tracking
Own offer lifecycle management, including launch planning, performance monitoring, and optimization
Drive cross-functional alignment across Pricing, Marketing, Finance, Product, and Operations teams
Define and evolve acquisition strategies to drive subscriber growth across key channels and segments
Design and implement retention strategies to reduce churn and expand customer value through cross-sell, upsell, and convergence
Leverage competitive intelligence and market dynamics to refine offer positioning
Align with Marketing on campaign strategy, messaging, and investment prioritization
Assess and optimize customer experience impact of pricing and offer decisions
Partner cross-functionally to deliver differentiated customer value propositions
Partner with GTM and channel teams to optimize offers for Retail, Digital, IHX, Call Centers
Design and implement channel-specific incentives to drive adoption, attach rates, and execution quality
Ensure channel readiness and enablement for all offer launches
Lead critical initiatives with minimal oversight and influence senior leadership decisions
Mentor and serve as a thought leader in pricing, offer strategy, and market execution

Requirements

What you’ll need

Bachelor’s degree required (Business, Economics, Finance, or related field preferred)
7+ years of experience in strategy, pricing, product management, or market development
Deep expertise in pricing, offer strategy, and promotional design
Cross-functional leadership driving market execution
Strong financial and analytical capability
Ability to translate insights into actionable strategies
Office presence a minimum of 5 days per week
Position is only located in the posted location(s); no relocation is offered

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone