Principal Product Marketing

AT&T

. Design, develop, and implement launch strategies and marketing programs for AT&T products and services .

Posted 10/23/2026full-timeAtlanta • United StatesLead💰 $141,300 - $211,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and implementing marketing strategies, utilizing statistical tools for data analysis, and leading high-impact projects to drive customer engagement and sales growth. Proven ability to consult with senior leadership and mentor team members while delivering actionable insights based on market research.

Highest-signal resume keywords

Marketing Strategy DevelopmentData AnalysisCustomer EngagementProject LeadershipMarket Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical ToolsMarket Share EvaluationSales Program EffectivenessCustomer SegmentationJourney MappingResearch Report CreationStrategic RecommendationsMarketing Plan DevelopmentFeasibility StudiesInnovative Business Strategies

Soft Skills

ConsultationInfluencing Executive DecisionsMentoringCollaborationCommunication

Certifications & Qualifications

Marketing Certification

Industry Keywords

AT&T ProductsMarketing ProgramsSales GrowthMarket TrendsDepartmental Improvements

About the role

Key responsibilities & impact

Design, develop, and implement launch strategies and marketing programs for AT&T products and services
Position products and services within the AT&T portfolio
Drive customer engagement and support sales growth
Manage comprehensive studies evaluating market share, marketing and sales program effectiveness, and feasibility of new products
Use statistical tools to interpret data and provide actionable insights and strategic recommendations
Create detailed research reports and present findings to marketing management and stakeholders
Develop and refine marketing plans and programs based on research insights
Consult across marketing to identify new opportunities and assess departmental improvements
Monitor market trends, perform secondary data analysis, customer segmentation, and journey mapping
Lead critical, high-impact projects and implement innovative business strategies
Consult senior leadership, influence executive decisions, mentor others, and assist with challenging issues

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired
7+ years of related experience
Certification is required in some areas
Must work onsite five days per week at the designated work location
No relocation is offered

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone