Senior Specialist, Sales Event Lead

AT&T

. Oversee event planning, coordination, and facilitation .

Posted 10/9/2026full-timeRichmond • Virginia • United StatesSenior💰 $64,200 - $96,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event planning and coordination, with a strong focus on budget management, market research, and relationship building with local communities and stakeholders. Proficient in assessing event success through KPIs and ensuring compliance with regulations.

Highest-signal resume keywords

Event PlanningBudget ManagementMarket ResearchKPI AssessmentRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event CoordinationBudget ForecastingKPI MonitoringMarket ResearchProspecting Plans

Soft Skills

Problem SolvingIndependent JudgmentPolicy Implementation

Certifications & Qualifications

Event Planning Certification

Industry Keywords

Community EngagementHOA RelationsRisk ManagementEvent Marketing

About the role

Key responsibilities & impact

Oversee event planning, coordination, and facilitation
Ensure seamless operations and high-quality event experiences
Ensure adherence to community rules and regulations
Establish and maintain relationships with local communities, HOAs, and internal teams
Conduct market research to identify target audiences
Create prospecting plans to find potential consumer customers
Tailor events to maximize impact and engagement
Manage event budgets, including forecasting and allocation
Establish and monitor KPIs to assess event success
Ensure compliance with relevant regulations and risk management
Attend events to oversee sales activity
Provide on-site coaching and education to consumers and sales partners
Work with regional marketing teams to develop event marketing collateral

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired
2+ years of related experience
Certification is required in some areas
Knowledge of organizational practices
Ability to resolve moderately difficult problems
Ability to work with independent judgment on expansive projects with minimal supervision
Ability to implement policy changes to improve functions
Ability to manage event budgets, forecasting, allocation, and KPIs
Ability to conduct market research and prospecting
Ability to establish relationships with local communities, HOAs, internal teams, and sales partners

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Long Term Grants and Deferred Compensation
Path to leadership