Senior Specialist – Sales Event Lead

AT&T

. Drive product and service growth and market penetration through strategic sales events .

Posted 9/30/2026full-timeDallas • Texas • United StatesSenior💰 $71,900 - $107,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event planning, market research, and community engagement, with a strong focus on managing budgets and KPIs to drive product and service growth. Proven ability to provide coaching and education to sales teams and consumers while ensuring compliance with community regulations.

Highest-signal resume keywords

Event PlanningMarket ResearchBudget ManagementCommunity EngagementSales Coaching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event CoordinationMarket ResearchBudget ForecastingKPI ManagementSales Event Execution

Soft Skills

Relationship BuildingCollaborationCommunication

Certifications & Qualifications

Certification in Relevant Areas

Industry Keywords

Community RulesHOA EngagementRetail TeamsD2D SalesConsumer Prospecting

About the role

Key responsibilities & impact

Drive product and service growth and market penetration through strategic sales events
Oversee event planning, coordination, facilitation, and seamless operations
Ensure adherence to community rules and regulations
Engage local communities, HOAs, retail/IHX/D2D teams, and installation teams
Conduct market research, identify target audiences, and create prospecting plans
Manage event budgets, forecasts, allocations, KPIs, compliance, and risk management
Attend events to oversee sales activity and provide on-site coaching and education
Collaborate with regional marketing teams to develop event collateral

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired
2+ years of related experience
Certification is required in some areas
Ability to plan, coordinate, facilitate, and execute sales events
Ability to establish and maintain relationships with local communities, HOAs, and internal teams
Experience conducting market research and prospecting for potential consumer customers
Ability to manage event budgets, forecasting, allocation, and KPIs
Ability to provide on-site coaching and education to consumers and sales partners
Ability to work in the office a minimum of 5 days per week in Dallas, Texas

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Reasonable accommodations for qualified individuals with disabilities
Fair chance hiring; background check initiated after an offer is made