Product Marketing Manager

athenahealth

. Develop and execute go-to-market strategies for priority athenaOne initiatives .

Posted 9/17/2026full-timeRemote • North Carolina • United StatesMid-LevelSenior💰 $116,000 - $196,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for healthcare technology products, with a strong focus on cross-functional collaboration and effective messaging. Capable of translating complex concepts into clear, actionable plans that drive market understanding and demand.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentProduct Marketing ExperienceHealthcare Technology KnowledgeExceptional Writing SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM Strategy ExecutionMarket AnalysisSales Presentation DevelopmentMessaging DevelopmentCompetitive Intelligence Analysis

Soft Skills

CollaborationRelationship BuildingInfluencing SkillsOrganizational SkillsIntellectual Curiosity

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

B2B ProductsProduct InnovationCustomer AdvocacyRevenue Cycle ManagementPatient Engagement

About the role

Key responsibilities & impact

Develop and execute go-to-market strategies for priority athenaOne initiatives
Translate business objectives, customer needs, and market opportunities into clear plans and deliverables
Partner across Product, Marketing, Sales, and other teams to drive cross-functional GTM execution
Align stakeholders on objectives, timelines, messaging, and responsibilities
Support an always-on athenaOne GTM approach that builds sustained market understanding and demand
Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and action
Develop messaging, sales presentations, one-pagers, and other core collateral
Connect product stories across Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product areas into a cohesive athenaOne narrative
Maintain understanding of product innovation across the athenaOne portfolio
Reflect priority features and capabilities in portfolio messaging and GTM strategies
Collaborate with Sales Enablement and marketing teams to create commercial resources and programs
Collaborate with Customer Advocacy and CSM teams to develop year one customer and boomerang stories
Analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance
Conduct targeted research and analysis across the buyer journey
Establish feedback loops with Sales and commercial stakeholders
Support recurring commercial performance reviews and retrospectives
Deploy triannual release messaging updates across market-facing endpoints and sales assets

Requirements

What you’ll need

Bachelor's degree in marketing, business, communications, or a related field
5+ years of experience in product marketing
Experience in healthcare technology
Experience developing and executing GTM strategies for complex B2B products, platforms, or portfolios
Exceptional writing and storytelling skills
Ability to translate complex products and concepts into clear, compelling messaging
Strong project management and organizational skills
Ability to independently move complex, cross-functional work forward
Strong relationship-building and collaboration skills
Ability to influence across Product, Sales, Marketing, and other stakeholder groups
Ability to synthesize customer, market, competitive, and commercial insights into actionable recommendations
Intellectual curiosity and strong judgment
Track record of asking thoughtful questions and turning ambiguous direction into tangible outcomes
Comfort operating in a fast-moving environment

Benefits

Comp & perks

Annual discretionary bonus plan, depending on role eligibility
Variable compensation plan, depending on role eligibility
Equity plans, depending on role eligibility
Health and financial benefits
Commuter support
Employee assistance programs
Tuition assistance
Employee resource groups
Collaborative workspaces
Flexible work arrangements and digital collaboration tools
Company-sponsored book clubs
External speakers
Hackathons
Learning-focused company culture
Engaged team support
Inclusive work environment