athenahealth

Content Manager

• Own the Revenue Cycle Management (RCM) beat and content roadmap within the broader editorial strategy
• Develop fluency in athenahealth's RCM solutions, customer needs, market context, and go-to-market priorities
• Write RCM content, especially high-quality blogs and eBooks supporting audiences across the funnel
• Flex into Value-Based Care, Payer, Interoperability, and Patient Experience content areas as needed
• Conduct interviews, review data, and perform research to create accurate, useful, compelling content
• Tailor content and voice for Specialties, Enterprise, Small Group, and Group audiences
• Consult on landing pages, emails, and webinars to maintain narrative consistency and editorial quality
• Create briefs for freelance writers and review their work for accuracy, quality, and alignment
• Coordinate stakeholder review and approval cycles, track feedback and decisions, and communicate content status
• Partner with Product and Portfolio Marketing, Brand, and Integrated Marketing on messaging, campaigns, and go-to-market initiatives
• Apply SEO and AI search optimization practices, including AIO, LLMO, and GEO
• Use performance insights to refine topics, formats, and future content plans
• Audit RCM and adjacent-domain content for gaps, overlaps, refresh opportunities, and new-content priorities
• Report to the Senior Manager, Editorial Content and collaborate across a matrixed organization

Senior Manager, Content Production

Product Marketing

• Develop and execute go-to-market strategies for priority athenaOne initiatives
• Translate business objectives, customer needs, and market opportunities into clear plans and deliverables
• Partner across Product, Marketing, Sales, and other teams to drive cross-functional GTM execution
• Align stakeholders on objectives, timelines, messaging, and responsibilities
• Support an always-on athenaOne GTM approach that builds sustained market understanding and demand
• Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and action
• Develop messaging, sales presentations, one-pagers, and other core collateral
• Connect product stories across Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product areas into a cohesive athenaOne narrative
• Maintain understanding of product innovation across the athenaOne portfolio
• Reflect priority features and capabilities in portfolio messaging and GTM strategies
• Collaborate with Sales Enablement and marketing teams to create commercial resources and programs
• Collaborate with Customer Advocacy and CSM teams to develop year one customer and boomerang stories
• Analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance
• Conduct targeted research and analysis across the buyer journey
• Establish feedback loops with Sales and commercial stakeholders
• Support recurring commercial performance reviews and retrospectives
• Deploy triannual release messaging updates across market-facing endpoints and sales assets

Senior Manager, Content Production

Product Marketing Manager