Head of Brand – Creative

Atomic

. Own Golden Child’s positioning, visual identity, and tone of voice .

Posted 10/9/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand positioning, creative direction, and visual identity development, with a strong focus on packaging design and storytelling. Proven ability to lead multidisciplinary teams and manage creative production processes while collaborating with various stakeholders.

Highest-signal resume keywords

Brand Identity DevelopmentCreative DirectionPackaging DesignArt DirectionStorytelling Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative Standards SettingPhotography ProductionVideo ProductionContent DevelopmentCampaign ExecutionProduction Budget ManagementDesign FeedbackConsumer Brand DevelopmentPackaging Systems DevelopmentLong-Form Film Planning

Soft Skills

LeadershipCollaborationResourcefulnessDecisivenessCommunication

Industry Keywords

FoodBeverageBeautyWellnessFashionHospitalityDesign-Led CategoryConsumer BrandCreative ProgramsMultidisciplinary Team

About the role

Key responsibilities & impact

Own Golden Child’s positioning, visual identity, and tone of voice
Lead the rebrand across customer touchpoints
Set creative standards for design, photography, film, and copy
Lead creative development for food packaging, shipping materials, and the receiving and serving experience
Partner with Product, Operations, and packaging specialists from concept through production
Develop packaging systems for new products and future retail channels
Guide merchandise and mealtime accessory design
Build editorial and content plans around food, veterinary nutrition, and people’s lives with their dogs
Develop recurring content formats, including culinary and nutrition films and owner-and-dog portraits
Translate technical expertise into accessible stories while maintaining nutritional accuracy
Plan long-form films and shorter edits across social, website, email, and paid media
Lead campaign concepts and creative execution for the relaunch, product introductions, acquisition, and retention
Partner with Growth to develop and test advertising and improve creative using performance findings
Translate brand stories into channel-specific assets, including product pages, customer education, and lifecycle communications
Shape creator and tastemaker programs and collaborations
Guide partner briefs, content concepts, gifting, and campaign integration
Identify partnerships across food, hospitality, fashion, beauty, and wellness
Lead creative concepts and brand expression for pop-ups, dinners, kitchen visits, and other gatherings
Plan pre-event and post-event content and customer follow-up
Partner with Growth and Operations on objectives, budgets, and production requirements
Build and lead a lean internal creative team with freelancers, agencies, and production partners
Own creative briefs, production budgets, schedules, and delivery
Establish a reliable early-stage creative production process
Direct photography and video production from concept through casting, crews, locations, post-production, and usage rights
Determine which capabilities to build internally and which to source externally
Work closely with the CMO, founding team, Growth, Culinary, Veterinary Nutrition, Product, and Operations

Requirements

What you’ll need

8+ years of experience in brand and creative roles
Leadership of a multidisciplinary team or substantial creative programs
Portfolio demonstrating a distinctive point of view and strong execution across several of: brand identity, packaging, campaigns, photography, film, and digital
Experience building or evolving a consumer brand, ideally in food, beverage, beauty, wellness, fashion, hospitality, or another design-led category
Strong art direction and storytelling skills
Ability to give precise feedback on design and copy
Experience taking packaging or other physical brand materials through production
Experience commissioning and producing photography and video
Clear understanding of production budgets and decisions affecting finished work
Understanding of paid creative and collaboration with a Growth team
Experience managing internal creatives and external collaborators
Comfortable developing concepts and staying involved through final details
Resourceful, decisive, and energized by building at an early stage
Interest in food, design, and the relationship between dogs and their people
Portfolio required with an explanation of the applicant’s role in the work shown

Benefits

Comp & perks

Diverse and inclusive workforce commitment
Equal opportunity employment
Portfolio submission opportunity (application requirement, not a benefit)