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Digital Marketing – Performance Manager
Auriens Group. Provide in-house digital expertise across Auriens and Draycott .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing and performance optimization, with a strong focus on website UX, SEO, and analytics. Capable of managing agency relationships and ensuring compliance with data privacy and regulatory standards.
Highest-signal resume keywords
Digital Marketing ExpertisePaid Media KnowledgeWebsite OptimisationAnalytics and MeasurementCRM and Marketing Technology
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingPerformance MarketingSEOWebsite OptimisationAnalyticsGA4TrackingAttributionData ReportingBudget Management
Soft Skills
Clear CommunicationTeam CollaborationDecision-MakingAgency ManagementClient Relationship Management
Tools & Technologies
CRM SystemsPerformance DashboardsMarketing PlatformsData Integration ToolsWeb Development Tools
Industry Keywords
Performance MediaDigital StrategyPropertyHealthcarePrivate EducationLuxuryFinancial Services
About the role
Key responsibilities & impact- Provide in-house digital expertise across Auriens and Draycott
- Lead internal paid media briefs, budget recommendations, testing agendas and performance reviews across paid digital channels
- Work with specialist media agencies on planning, buying and optimisation
- Set priorities for website UX, conversion, forms and lead capture
- Manage web development partners and help shape future website migration or redevelopment
- Oversee technical and performance SEO with specialist partners
- Ensure tracking, tagging, attribution, GA4 and dashboards provide reliable performance reporting
- Measure cost per qualified lead and the quality of enquiries generated by each channel
- Ensure websites, CRM, forms and marketing platforms integrate reliably and data flows correctly
- Oversee CRM system architecture, integrations, tracking, data quality and reporting
- Ensure digital measurement and data collection comply with privacy, consent and regulatory requirements
- Manage media, web and SEO agencies and suppliers through clear briefs, recommendation reviews and performance oversight
- Report to the Group Marketing Director and work alongside the Marketing Managers for Auriens and Draycott
Requirements
What you’ll need- At least five years of experience in digital marketing, performance marketing or digital experience roles
- Clear responsibility for performance and commercial outcomes
- Strong paid media knowledge, including assessing media plans, interrogating performance, challenging optimisation decisions and making budget recommendations
- Strong understanding of website optimisation, UX, conversion and SEO
- Experience briefing, managing or working alongside development and specialist partners
- Strong understanding of analytics and measurement, including GA4, tracking, tagging, attribution and dashboards
- Ability to identify measurement gaps and assess whether setup and reporting are fit for purpose
- Good understanding of CRM and marketing technology, particularly integrations, data flows, segmentation capability and reporting
- Experience managing external agencies, suppliers or client relationships
- Ability to turn digital performance data and specialist recommendations into clear decisions for non-digital colleagues
- Desirable: agency-side experience in performance media, digital strategy, digital experience or client leadership
- Desirable: experience in property, healthcare, private education, luxury or financial services
- Desirable: experience across more than one brand, reporting tools, and collaboration with Sales and a lead-management pipeline
- Comfortable working in a small team and as the internal digital expert alongside Marketing Managers and specialist agency partners
Benefits
Comp & perks- Competitive compensation
- Full-time employment
- Hybrid working arrangement