Auriens Group

Digital Marketing

• Provide in-house digital expertise across Auriens and Draycott
• Lead internal paid media briefs, budget recommendations, testing agendas and performance reviews across paid digital channels
• Work with specialist media agencies on planning, buying and optimisation
• Set priorities for website UX, conversion, forms and lead capture
• Manage web development partners and help shape future website migration or redevelopment
• Oversee technical and performance SEO with specialist partners
• Ensure tracking, tagging, attribution, GA4 and dashboards provide reliable performance reporting
• Measure cost per qualified lead and the quality of enquiries generated by each channel
• Ensure websites, CRM, forms and marketing platforms integrate reliably and data flows correctly
• Oversee CRM system architecture, integrations, tracking, data quality and reporting
• Ensure digital measurement and data collection comply with privacy, consent and regulatory requirements
• Manage media, web and SEO agencies and suppliers through clear briefs, recommendation reviews and performance oversight
• Report to the Group Marketing Director and work alongside the Marketing Managers for Auriens and Draycott

Digital Marketing – Performance Manager