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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for technical B2B software, with a strong focus on customer discovery, messaging adaptation, and AI-enabled marketing workflows. Proven ability to lead regional launches and develop compelling content that resonates with mechanical engineers and industrial designers across EMEA.
Highest-signal resume keywords
Product Marketing For Technical B2B SoftwareCustomer Discovery ExperienceAI-Enabled PMM WorkflowsMechanical Engineering DegreeEMEA Regional Buying Dynamics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Insight AnalysisMessaging TestingCompetitive MonitoringParametric ModelingDesign-To-Manufacture WorkflowsToolpathsWin/Loss AnalysisCampaign DevelopmentFunnel ManagementContent Creation
Soft Skills
CollaborationCommunicationAdaptabilityProblem-SolvingLeadership
Tools & Technologies
AI-Enabled Marketing WorkflowsCampaign Management ToolsCRM SystemsMarketing Automation PlatformsData Analytics Tools
Industry Keywords
CADCAMPLMDesign SoftwareManufacturing SoftwareB2B MarketingRegional MarketingMulti-Country Go-To-MarketCustomer ValidationMarket Positioning
About the role
Key responsibilities & impact- Own Fusion positioning and messaging for EMEA
- Adapt global narratives to regional segments, industries, and competitive dynamics
- Conduct customer discovery conversations across EMEA and identify pain points, resonant language, and deal objections
- Translate customer insight into messaging, campaigns, and enablement
- Partner with Campaigns, Demand Gen, and Growth Marketing and co-own funnel outcomes
- Bring customer evidence, win/loss signals, and competitive intelligence to product, global product marketing, and regional sales
- Lead regional launches end-to-end, including localized messaging, field and partner enablement, events, and post-launch adoption
- Build technically credible content, demos, use-case narratives, and comparison assets
- Develop AI-enabled marketing workflows and use release marketing to generate demand
- Measure messaging resonance, customer insight impact, activation, adoption, and EMEA pipeline influence
Requirements
What you’ll need- 5–8+ years in product marketing for technical B2B software
- CAD/CAM/PLM or adjacent design and manufacturing software experience strongly preferred
- Technical understanding of parametric modeling, design-to-manufacture workflows, and toolpaths
- Mechanical engineering or similar degree, or hands-on experience as a practicing engineer/designer, ideal
- Experience shaping, testing, and iterating customer-validated positioning and messaging
- Customer discovery experience with mechanical engineers, industrial designers, and shop owners
- Understanding of EMEA regional buying dynamics and multi-country, multi-language go-to-market
- English required
- German, French, or another major European language a plus
- Experience building AI-enabled PMM workflows, such as win/loss analysis, competitive monitoring, messaging testing, research synthesis, or custom GPTs
- Experience turning product releases into demand-generating motions that drive signups, trials, and pipeline
Benefits
Comp & perks- Annual cash bonuses may be included
- Stock grants may be included
- Comprehensive benefits package
- In-person onboarding and/or in-person ID verification may be provided/required
