Automotive Brand Marketing Manager – Luxury Import Brands

AutoNation

. Develop and execute OEM marketing strategies supporting sales, service, parts, and mobile service performance .

Posted 11/4/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,000 - $162,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing OEM marketing strategies, managing multi-market initiatives, and leveraging marketing analytics for performance measurement. Proven ability to lead cross-functional teams and optimize marketing effectiveness while ensuring compliance with OEM standards.

Highest-signal resume keywords

OEM Marketing Strategy DevelopmentMarketing Analytics ExpertiseMulti-Market Marketing LeadershipAgency and Vendor Partnership ManagementCo-Op Program Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsBudgetingForecastingPerformance MeasurementOEM Compliance StandardsSales and After-Sales MarketingCo-Op Funding PlanningIncentive StructuresMarket AnalysisStrategic Guidance

Soft Skills

Influencing Senior LeadersCross-Functional Team CollaborationCommunication SkillsLeadershipActionable Insight Sharing

Tools & Technologies

Microsoft OfficeExcelPowerPointCRM ProgramsMedia Planning

Industry Keywords

Automotive RetailOEM MarketingMarketing InitiativesPerformance OptimizationMarket Leadership

About the role

Key responsibilities & impact

Develop and execute OEM marketing strategies supporting sales, service, parts, and mobile service performance
Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns
Serve as primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders
Lead communication and execution of OEM programs, incentives, events, promotions, and product launches
Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize performance, lead generation, and cost efficiency
Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI
Manage OEM co-op funding planning, forecasting, reconciliation, and allocation
Monitor OEM compliance standards, incentive programs, and participation requirements
Provide strategic guidance to Field Marketing Directors, Local Marketing Managers, and market leadership teams
Analyze performance trends and share actionable insights for continuous improvement and business growth
Represent the company at OEM regional and national marketing meetings and communicate key takeaways
Support acquisition, divestiture, and facility upgrade initiatives with OEM stakeholders
Travel up to 50% within assigned markets
Report to the Vice President, Field Marketing

Requirements

What you’ll need

5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry
Proven ability to lead large-scale marketing initiatives across multiple markets
Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement
Experience influencing senior leaders and driving alignment across cross-functional teams
Demonstrated success managing agency and vendor partnerships
Advanced proficiency in Microsoft Office, including Excel and PowerPoint
Bachelor's degree in Marketing, Communications, Business, or related field required
Automotive retail and OEM marketing experience
Multi-market marketing leadership experience
Knowledge of co-op programs, incentive structures, and OEM compliance requirements
Experience supporting both sales and after-sales marketing initiatives
Ability to work in a standard office environment and travel frequently as business needs require

Benefits

Comp & perks

Competitive compensation and 401k matching
Health, dental, and vision insurance plans
Maternity benefits
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Discounts through YouDecide from top providers and retailers
DRVPNK mission partnerships supporting cancer research and treatment