Senior Manager, Ad Operations

AutoNation

. Lead media operations processes, standards, and governance across digital and traditional channels .

Posted 11/12/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media operations and marketing technology, with a strong focus on managing large-scale budgets, campaign measurement, and cross-functional collaboration. Proven ability to translate operational and financial data into actionable insights while ensuring data integrity and compliance.

Highest-signal resume keywords

Media Operations ManagementBudget ManagementCampaign MeasurementMarketing Technology ExpertiseStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningAttributionAnalyticsExcelReporting ToolsCampaign TrackingTaggingBudget TrackingForecastingReconciliation

Soft Skills

CommunicationProject ManagementMentoringCollaborationProblem Solving

Tools & Technologies

Power BITableauMarketing Technology Platforms

Industry Keywords

AutomotiveRetailE-commerceMulti-location BusinessOEM Compliance

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead media operations processes, standards, and governance across digital and traditional channels
Oversee campaign tracking, tagging, taxonomy, and attribution accuracy
Ensure data integrity and operational consistency across media programs
Serve as the operational bridge between Marketing, Analytics, Finance, IT, and agency teams
Manage enterprise media budgets across multiple lines of business and markets
Lead forecasting, invoicing, reconciliation, and budget tracking
Monitor pacing and spending to identify risks and opportunities
Deliver budget and performance updates to leadership
Oversee media tracking implementation, QA, and attribution frameworks
Partner with internal teams and agencies to maintain accurate campaign measurement
Support marketing technology initiatives and operational enhancements
Govern vehicle inventory feeds across media platforms
Ensure feed accuracy, inventory distribution, and OEM compliance
Identify and resolve issues that impact campaign performance
Build scalable processes, SOPs, and governance documentation
Identify automation opportunities and workflow improvements
Translate operational, financial, and media data into actionable business insights
Serve as a subject matter expert in media operations and marketing technology
Mentor team members and drive operational best practices
Build strong partnerships across Marketing, Finance, Analytics, IT, and agency teams

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Finance, Accounting, or related field
10+ years of experience in Media Operations, Marketing Operations, Advertising Operations, Marketing Finance, or Digital Marketing
Experience managing large-scale marketing budgets and cross-functional initiatives
Strong understanding of media planning, buying, attribution, analytics, and campaign measurement
Hands-on experience with media tracking, tagging, and marketing technology platforms
Advanced Excel skills
Experience with reporting tools such as Power BI or Tableau
Exceptional communication, project management, and stakeholder management skills
Preferred: Automotive, retail, e-commerce, or multi-location business experience
Preferred: Experience working with media agencies and enterprise finance teams
Preferred: Knowledge of OEM co-op programs, inventory feeds, and marketing technology ecosystems

Benefits

Comp & perks

Competitive compensation and 401k matching
Insurance plans (health, dental, vision)
Maternity benefits
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Discounts through YouDecide, with offers from top providers and retailers
DRVPNK mission participation supporting cancer research and treatment