Social Media Manager

AV Communications

. Develop integrated organic and paid social strategies for client brands .

Posted 9/29/2026full-timeToronto • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing integrated organic and paid social strategies, with a strong focus on audience engagement, content creation, and performance reporting. Proven ability to lead teams, manage campaigns across multiple platforms, and ensure compliance with advertising standards.

Highest-signal resume keywords

Social Media ManagementPaid Campaign OptimizationContent Strategy DevelopmentCommunity ManagementPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta Ads ManagerTikTok Ads ManagerLinkedIn Campaign ManagerCopywritingContent ReviewAudience EngagementCampaign PlanningSocial ReportingIssue EscalationCommunity Management

Soft Skills

Strong Editorial JudgmentLeadershipCollaborationCommunication

Tools & Technologies

AsanaCanvaSprout SocialGoogle AnalyticsNative Platform Tools

Industry Keywords

CPGFashionRetailFinancial ServicesInfluencer Disclosure GuidelinesAdvertising Standards

About the role

Key responsibilities & impact

Develop integrated organic and paid social strategies for client brands
Define audiences, platform roles, content pillars, publishing cadence, paid objectives and measurable KPIs
Guide monthly social plans balancing brand storytelling, community interests, seasonal moments and campaign priorities
Lead the social team and assign clear responsibilities for timely, high-quality delivery
Guide development of calendars, briefs, captions, graphics, photography, short-form video, Reels, Stories and platform-specific content
Review content for strategy, brand voice, accuracy, accessibility and platform fit before client submission
Plan, build, launch and optimize paid campaigns across Meta, TikTok, LinkedIn, Pinterest and other platforms
Manage audiences, testing, creative rotation, bidding, pacing, budgets and reconciliation
Ensure pixels, conversion tracking and UTMs are in place before launch
Coordinate client reviews, consolidate feedback, secure approvals and maintain approval records
Oversee scheduling, publishing, community management, moderation and issue escalation
Partner with creators and influencers, including briefing and disclosure compliance
Ensure content and ads meet platform policies and category requirements
Report on organic and paid performance and translate results into practical improvements
Stay current on platform updates, algorithm changes and new ad products

Requirements

What you’ll need

4–6 years of hands-on social media experience managing both organic and paid social for brands or clients, ideally in an agency environment
Experience across multiple industries; CPG, fashion or retail, and financial services experience is strongly preferred
Portfolio showing strong social storytelling, platform-specific content, audience engagement and paid campaign results
Proven ability to plan, launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager
Experience directing designers, content creators or video producers
Strong editorial judgment, copywriting and content review skills
Experience with community management, social reporting and issue escalation
Familiarity with Asana, Canva, Sprout Social, Google Analytics and native platform tools, or comparable systems
Understanding of advertising standards and influencer disclosure guidelines, including Ad Standards Canada
Familiarity with financial services marketing compliance is an asset
Platform certifications and additional language skills are assets
Canadian work experience is not a requirement for this position

Benefits

Comp & perks

Hybrid work arrangement
Equal opportunity workplace
Accommodation available throughout the recruitment and selection process
Confidential accommodation handling