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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media analytics and reporting, with a strong focus on translating performance data into actionable insights. Proficient in utilizing tools like Google Analytics and Tableau to support pharmaceutical marketing initiatives and optimize client outcomes.
Highest-signal resume keywords
Media AnalyticsGoogle Analytics ProficiencyTableau Dashboard DevelopmentPharmaceutical Marketing MeasurementData Interpretation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Performance AnalysisReporting Deliverables DevelopmentData Insights TranslationCampaign Performance Dataset KnowledgeExcel ProficiencyPowerPoint ProficiencyAttribution IntegrationIncrementality MeasurementMMM Outputs IntegrationPerformance Trend Identification
Soft Skills
Analytical SkillsProblem-Solving SkillsCommunication SkillsOrganizational SkillsTime Management
Tools & Technologies
TableauGoogle AnalyticsCrossixExcelPowerPoint
Industry Keywords
Pharmaceutical MarketingMedia Performance MetricsMeasurement FrameworksClient KPIsReporting Automation
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Support the development and execution of media reporting and measurement initiatives across client accounts
- Analyze marketing performance data
- Develop insight-driven reporting deliverables
- Contribute to measurement frameworks aligned with client business objectives
- Develop and deliver recurring and ad hoc reporting aligned to client KPIs
- Translate performance data into insights and optimization recommendations
- Partner with Strategy, Media, Client Services, Data Engineering, and Data Science teams
- Contribute to Tableau dashboard builds and reporting automation initiatives
- Assist in integrating attribution, incrementality, and MMM outputs into client reporting
- Identify performance trends, risks, and opportunities within campaign data
- Ensure timely delivery of reporting outputs and proactively communicate risks or blockers
- Report to the Manager, Data Strategy
Requirements
What you’ll need- 2–3 years of experience in marketing or media analytics, including experience analyzing pharmaceutical marketing campaigns
- Strong understanding of digital and traditional media performance metrics
- Proficiency in Google Analytics and Tableau
- Familiarity with pharmaceutical marketing measurement tools, such as Crossix, and ability to interpret their outputs for client reporting and recommendations
- Working knowledge of tagging systems and campaign performance datasets
- Proficiency in Excel and PowerPoint (or Google equivalents)
- Strong analytical, problem-solving, and communication skills
- Ability to translate complex data into insights for non-technical audiences
- Organized and able to manage multiple deliverables across timelines
Benefits
Comp & perks- 401K plan with an employer match contribution up to 4% (immediately vested)
- Life insurance
- Disability coverage
- Medical, dental, and vision plans
- Flexible working arrangements, including hybrid and remote work
- Option to work from anywhere across the globe two weeks each year
- 20 vacation days
- One personal well-being day
- 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finish in June, July, and August
- Free counselling through the employee assistance program
- Personalized health support
- Enhanced maternity, paternity, family leave, and fertility policies
- On-demand training and professional development support
- Global mobility opportunities across the business
- Employee Network Groups and social opportunities
- Dedicated resources for homeworkers
