VP, Brand Strategy

Avalere

. Act as a strategic partner to clients to solve business challenges and offer proactive solutions .

Posted 10/30/2026full-timeRemote • United StatesLead💰 $170,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in brand strategy and strategic planning, with a strong focus on developing brand positioning, messaging architecture, and go-to-market strategies. Proven ability to lead complex accounts and collaborate across cross-functional teams to deliver impactful strategic recommendations.

Highest-signal resume keywords

Brand Strategy DevelopmentMarket Research ExpertiseStrategic PlanningCross-Functional LeadershipClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand PositioningMessaging ArchitectureGo-To-Market StrategyCampaign StrategyAudience Insight DevelopmentQualitative ResearchQuantitative ResearchSegmentationPatient JourneysBehavioral Drivers

Soft Skills

StorytellingFacilitationPresentation SkillsCollaborationAutonomy

Industry Keywords

HealthcarePharmaLife SciencesRegulated IndustryClient Engagement

About the role

Key responsibilities & impact

Act as a strategic partner to clients to solve business challenges and offer proactive solutions
Own discovery and development of brand and product strategy, including go-to-market, business, and creative strategy
Lead client meetings and workshops supporting strategic foundations, competitive strategy, brand innovation, and experience
Partner with engagement strategy to translate brand value proposition into a desired experience
Partner with clients and creative teams to identify target audience needs, unique value propositions, and supporting reasons to believe
Lead qualitative and quantitative research and insights projects
Ensure activations and executions reflect brand strategy principles; diagnose and resolve misalignment
Support the SVP, Strategy in developing and expanding the capability set
Collaborate with strategy, account, creative, and scientific teams to deliver strategic recommendations that produce significant brand results

Requirements

What you’ll need

10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry
Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish
Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy
Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers
Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives
Collaborative cross-functional leadership across disciplines
Ability to operate with autonomy, manage ambiguity, escalate selectively, and maintain accountability for quality and client impact

Benefits

Comp & perks

401K plan with an employer match contribution up to 4% (immediately vested)
Life insurance
Disability coverage
Medical, dental, and vision plans
Flexible working arrangements, including hybrid and remote work
Option to work from anywhere across the globe two weeks each year
20 vacation days
One personal well-being day
9 public holidays
Gifted end-of-year holidays
Early Summer Friday finish in June, July, and August
Free counselling through employee assistance program
Personalized health support
Enhanced maternity, paternity, family leave, and fertility policies
Continuous professional development opportunities
On-demand training and support
Global mobility opportunities across the business
Employee Network Groups
Dedicated social opportunities and resources for homeworkers
Regular career conversations
Opportunity for global, cross-capability career moves
Disability Confident Scheme interview adjustments