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Lead Solution Specialist
AVANT Communications. Own day-to-day lead solutioning across Marketing and Sales Operations .
About the role
Key responsibilities & impact- Own day-to-day lead solutioning across Marketing and Sales Operations
- Review incoming website and event leads
- Deduplicate leads and identify routing exceptions
- Identify, categorize, and upload Trusted Advisors, providers, and end customers into Salesforce
- Research companies and validate records
- Enrich and maintain lead data
- Monitor automated lead routing for accuracy
- Investigate routing issues and recurring exceptions
- Coordinate with Sales Operations on routing improvements
- Recommend enhancements to routing logic and form fields
- Partner with Marketing and Sales Operations to improve workflows
- Support testing and QA for new form fields and routing changes
- Document processes and identify automation opportunities
- Pass vendor inquiries to the appropriate internal team
- Assist Marketing with lead segmentation and nurture lists
- Serve as the primary point of contact for lead routing questions
- Improve lead routing accuracy and reduce misassigned leads
- Improve Salesforce data quality through enrichment, deduplication, and record maintenance
- Establish consistent monitoring and documentation of lead management processes
- Improve alignment between Marketing, Sales Operations, and Salesforce
- Identify automation and workflow improvement opportunities
- Improve visibility into lead performance and quality trends
Requirements
What you’ll need- Experience with lead quality management, data enrichment, routing oversight, operational lead management, process monitoring, and lead cleanup
- Ability to review incoming website and event leads
- Ability to deduplicate records using current Salesforce optimization practices
- Ability to identify duplicates and routing exceptions
- Ability to identify and categorize Trusted Advisors, providers, and end customers in Salesforce
- Ability to research companies and validate records
- Ability to enrich and maintain lead data based on research
- Ability to monitor automated routing for accuracy and investigate routing issues and recurring exceptions
- Ability to coordinate with Sales Operations on routing improvements
- Ability to recommend enhancements to routing logic and form fields
- Ability to support testing and QA for new form fields and routing changes
- Ability to document processes and identify automation opportunities
- Ability to pass vendor inquiries to the appropriate internal team
- Ability to assist with lead segmentation and nurture lists
- Ability to communicate effectively and constructively with management, peers, and coworkers
- Salesforce knowledge and experience with LinkedIn Navigator
Benefits
Comp & perks- Part-time/contract engagement for 15–20 hours per week through the end of 2026
- LinkedIn Navigator provided to assist with company and record research