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Senior Wholesale Manager
AVENIR COLLECTIVE. Lead the commercial growth and day-to-day management of Avenir Collective’s US wholesale business .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading wholesale strategies, managing P&L, and driving commercial growth within the US beauty retail landscape. Proven ability to negotiate partnerships, optimize assortments, and execute trade marketing initiatives effectively.
Highest-signal resume keywords
Wholesale Strategy DevelopmentP&L ManagementKey Account ManagementTrade Marketing ExecutionCommercial Negotiation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Revenue ForecastingBudget ManagementInventory ManagementPromotional Performance AnalysisMarket Trend Analysis
Soft Skills
Relationship ManagementCommunication SkillsNegotiation SkillsAnalytical ThinkingCross-Functional Collaboration
Industry Keywords
US Beauty RetailUltaPersonal CareSkincareRetail Media
About the role
Key responsibilities & impact- Lead the commercial growth and day-to-day management of Avenir Collective’s US wholesale business
- Own and deliver the US wholesale strategy across existing and prospective retail partners
- Lead strategic account relationships, including Ulta, and develop joint business plans
- Own commercial negotiations covering pricing, margins, promotions, investment and retailer terms
- Lead range reviews, assortment optimisation and distribution expansion
- Own the US Wholesale P&L, including revenue, gross margin, trade investment and account profitability
- Set revenue targets, manage budgets and forecasts, and drive commercial performance
- Own commercial sales forecasts across retailers, SKUs, promotions and launches
- Align inventory with commercial activity and manage stock availability and excess inventory risks
- Own the US trade marketing strategy, budget and execution
- Deliver promotions, sampling, retail media, in-store activations, visual merchandising and retailer education
- Measure promotional performance and ROI
- Lead planning and execution of new retailer, product and distribution launches
- Ensure retailer onboarding, operational readiness and execution across physical and digital channels
- Identify and secure new wholesale opportunities across retailers, distributors, travel retail and emerging channels
- Develop commercial business cases, lead pitches and negotiate new partnerships
- Analyse retailer performance, market trends and competitor activity
- Deliver insights and recommendations to senior leadership and retail partners
- Collaborate with Demand Planning, Brand, Marketing, Finance, Wholesale Operations, Supply Chain and Creative
Requirements
What you’ll need- 8+ years’ experience in wholesale, key account management or commercial roles, ideally within beauty, skincare or personal care
- Strong knowledge of the US beauty retail landscape
- Direct experience managing Ulta highly preferred
- Exposure to TV shopping channels is advantageous
- Proven track record of growing major retail accounts, securing distribution and negotiating commercial agreements
- Strong financial acumen, with experience owning revenue forecasts, budgets, P&Ls and account profitability
- Hands-on experience in trade marketing, including promotions, sampling, retail media and in-store activations
- Strong understanding of demand planning, forecasting and inventory management
- Commercially astute and analytical
- Excellent relationship management, communication and negotiation skills
- Comfortable working cross-functionally and driving results in a fast-paced, evolving business
- Full-time availability, 40 hours per week
- Right to work in the US; visa sponsorship requirements addressed in application questions
Benefits
Comp & perks- 20 days holiday
- Private Medical Insurance
- Work from Abroad – One month per year, anywhere in the world
- Bonus Scheme – Discretionary bonus, based on individual and company performance
- Mental Health Support – Free, confidential therapy via Spill
- Opportunity for International Travel
- Flexi-Fridays – Finish early one Friday per month