Director, Growth Marketing – Revenue Operations

Aviary

. Set and run the marketing strategy with commercial leadership, focused on brand awareness with health system executives and qualified demand for programs .

Posted 11/9/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy and execution, particularly within the healthcare sector, with a strong focus on content development, demand generation, and CRM management. Proficient in leveraging AI tools for content creation and workflow automation while maintaining data integrity and quality.

Highest-signal resume keywords

B2B Marketing ExperienceHealthcare Industry KnowledgeHubSpot CRM AdministrationContent Development and Demand GenerationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent DevelopmentDemand GenerationLead ScoringData AnalysisDashboard CreationAccount-Based MarketingWorkflow AutomationPipeline ManagementSales Forecasting

Soft Skills

Excellent WritingJudgment Regarding Data AccuracyAbility to Simplify Complex ConceptsEntrepreneurial MindsetProject Management

Tools & Technologies

HubSpotAI ToolsCRM SystemsMarketing Automation ToolsData Management Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Health SystemsTech-Enabled Clinical ServicesB2B Sales ProcessesMarketing Performance MeasurementCommercial Technology Stack

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Set and run the marketing strategy with commercial leadership, focused on brand awareness with health system executives and qualified demand for programs
Design and run agentic outbound workflows, including automated account research and enrichment, personalized outreach sequences, and intelligent lead scoring and routing
Iterate on outbound marketing campaigns, channels, and sequencing while monitoring MQL and SQL contributions
Own an integrated marketing calendar across content, campaigns, conferences, webinars, and other commercial initiatives
Write and produce thought leadership, case studies, customer testimonials, sales enablement materials, email campaigns, and website and social content
Build account-based programs for new logos and expansion of existing partners
Equip the sales team with messaging, content, and tools, and turn field feedback into new campaigns
Run the company's presence at conferences and industry events, from selection and budgeting through follow-up
Own the CRM as primary administrator for the commercial organization, including fields, lifecycle stages, pipelines, workflows, lists, and automation
Maintain CRM data structure and audit data quality
Build leadership dashboards covering pipeline coverage and movement, funnel conversion, sales activity, marketing performance, forecast, and OKR progress
Measure marketing's impact on sourced and influenced pipeline and guide investment decisions
Improve the commercial technology stack and workflows as the company grows

Requirements

What you’ll need

Bachelor's degree
6+ years of B2B marketing experience, including meaningful time in healthcare, ideally tech-enabled clinical services or health tech selling to health systems
Experience developing and executing content and demand generation programs aimed at senior health system executives
Hands-on fluency with AI tools like Claude and ChatGPT in daily work, using them to research, draft content, analyze data and automate workflows, with excellent judgment regarding accuracy, output quality, and patient data safety
Excellent writing and ability to turn complex clinical and financial concepts into clear, compelling content, with writing samples
Track record of personally executing marketing programs rather than directing teams or agencies
Strong working knowledge of HubSpot, including CRM administration, workflows, reporting, dashboards and data management
Understanding of B2B sales processes for health systems, including pipelines, opportunity stages and forecasting
Experience building dashboards and turning commercial data into decisions
Strong project management and ability to run several initiatives at once
Comfort in an entrepreneurial environment where processes and infrastructure are still being built
Experience running account-based marketing against a named list of health systems

Benefits

Comp & perks

Generous PTO / sick leave / health benefits
FSA & Commuter Benefits
401(k) plan
Free lunch and snacks in the NY office
Health and wellness stipend