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Product Marketing Manager II – GTM Operations
AvidXchange, Inc.. Own planning and execution behind horizontal go-to-market operations .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market operations, including planning, execution, and the development of launch playbooks. Proficient in conducting market research and synthesizing insights to inform strategic recommendations while collaborating effectively across multiple teams.
Highest-signal resume keywords
Go-To-Market OperationsTAM, SAM, SOM ResearchCompetitive Intelligence SynthesisProject ManagementB2B Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchData AnalysisKPI Dashboard DevelopmentEnablement Content CreationProject Planning
Soft Skills
StorytellingAttention to DetailCollaboration
Tools & Technologies
AP AutomationFinancial Software
Industry Keywords
Product MarketingPartner MarketingSaaSFintechHigh-Growth Technology
About the role
Key responsibilities & impact- Own planning and execution behind horizontal go-to-market operations
- Develop and maintain standardized launch playbooks and intake workflows
- Develop and execute go-to-market for partner and buyer GTM Strategists
- Conduct TAM, SAM, and SOM research for partner and buyer solutions
- Gather competitive intelligence across partner and buyer landscapes
- Synthesize research findings into actionable summaries for GTM Strategists and leadership
- Serve as primary execution resource for Buyer and Partner GTM Strategists
- Translate strategic priorities into organized and delivered work
- Maintain alignment across Sales, Enablement, Onboarding, Operations, and Partner teams
- Participate in planning sessions and field meetings
- Provide sales teams with current, accessible, field-tested tools, training, and materials
- Refresh enablement assets using feedback from weekly meetings, field calls, and partner onboarding sessions
- Own reporting and data analysis across partner and buyer GTM workstreams
- Build and maintain KPI dashboards tracking content adoption, launch performance, win rates, and enablement usage
- Surface trends and insights to inform PMM recommendations and strategic adjustments
Requirements
What you’ll need- Bachelor’s degree in business, marketing, or related field
- 3+ years in product marketing or partner and channel marketing
- Experience preferably within Fintech, SaaS, or a high-growth technology environment
- Experience with AP automation or financial software is a plus
- Ability to conduct TAM, SAM, and SOM research
- Ability to synthesize competitive intelligence and translate data and market insights into actionable recommendations
- Strong storytelling and communication skills
- Ability to simplify complex topics and tailor messaging to diverse B2B audiences
- Ability to produce clear, concise written deliverables, including enablement content and research summaries
- Proven ability to plan, lead, and deliver multifaceted projects independently
- Ability to build, manage, and scale programs and processes across multiple concurrent workstreams
- Strong attention to detail and delivery quality
- Ability to collaborate across functions
Benefits
Comp & perks- 18 days PTO
- 11 holidays (8 company recognized and 3 floating holidays)
- 16 hours per year of paid Volunteer Time Off (VTO)
- Competitive healthcare
- High Deductible Health Plan option with $0 monthly premium for teammate-only coverage
- 100% AvidXchange-paid dental base plan coverage
- 100% AvidXchange-paid life insurance
- 100% AvidXchange-paid long-term disability
- 100% AvidXchange-paid short-term disability
- Employee Assistance Program with counseling services, legal and financial consultations, and health advocacy
- Onsite Health Clinic with Atrium Health for teammates and eligible dependents
- 401(k) match: 100% match on the first 3% of salary, plus 50% match on the next 2%
- 8 weeks of parental leave, 100% paid by AvidXchange
- Discounts on pet, home, and auto insurance
- WeeCare childcare service
- Perks at Work discount program
- Onsite gym fitness center, yoga studio, and basketball court
- Tuition reimbursement up to the federal maximum of $5,250
- Hybrid workplace flexibility
- Free parking
- Work/life balance and development programs
- Competitive benefits