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Performance Marketing Specialist
Avis Greece. Craft and execute comprehensive digital strategies covering online advertising, website optimization, social media management, mobile marketing, and performance marketing .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in crafting and executing digital marketing strategies, with a strong focus on SEM, Google Ads, and performance marketing. Proficient in data analysis and reporting, utilizing tools like Google Analytics to drive campaign optimizations and ROI.
Highest-signal resume keywords
Digital Marketing StrategySearch Engine Marketing (SEM)Google Ads ManagementData Analysis and ReportingPerformance Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search Engine Marketing (SEM)Google AdsPerformance MarketingSearch Engine Optimization (SEO)Data AnalysisCampaign ReportingKeyword OptimizationAudience BiddingMobile MarketingWebsite Optimization
Soft Skills
Analytical ThinkingProblem-SolvingTeam SpiritReliabilityAttention to Detail
Tools & Technologies
Google AnalyticsExcelBusiness Intelligence (BI) ToolsAdWordsPerformance Marketing Tools
Industry Keywords
Digital MarketingOnline AdvertisingSocial Media ManagementProgrammatic AdvertisingAffiliate Performance Monitoring
About the role
Key responsibilities & impact- Craft and execute comprehensive digital strategies covering online advertising, website optimization, social media management, mobile marketing, and performance marketing
- Maintain and enhance SEM campaigns across various business units
- Conduct regular account audits
- Optimize keywords, ads, device settings, and audience bidding
- Own analytics, metrics, and campaign reporting
- Use data-driven insights to recommend performance optimizations
- Apply SEO best practices and manage AdWords programs
- Collaborate on data insights and analysis to improve account efficiency and drive ROI using Google Analytics and other reporting tools
Requirements
What you’ll need- Hold a university degree in Marketing, Statistics, Data Analysis, or a related field
- Minimum of 4 years of experience in Digital Marketing, with a preference for Performance Marketing
- Solid understanding of SEM, with a primary focus on Google Ads
- Knowledge of Paid Social Media and programmatic advertising is a plus
- Monitor affiliate performance daily
- Experience using Excel, Google Analytics, BI, and performance marketing tools/platforms
- Stay informed about the latest technologies and trends in digital marketing
- Strong team spirit, ethical conduct, and reliability
- Ability to work independently
- Ability to manage multiple ongoing tasks with shifting priorities while maintaining attention to detail
- Advanced analytical thinking and problem-solving skills
- Proactive approach to suggesting improvements and taking initiative
- Excellent written and verbal communication skills in Greek and English
Benefits
Comp & perks- Competitive salary package and bonus scheme
- Hybrid work model
- Health and life insurance
- Pension Plan program
- A buddy will support you with your onboarding
- Monthly Miles for coffee and snacks
- Opportunity to work in a fast-growing industry with talented people
- Training opportunities
- Continuous feedback performance management system