Product Marketing Manager – Direct

Avive Solutions Inc.

. Own positioning for the Avive Connect AED, REALConnect platform, and 4 Minute Community program for direct-business buyers .

Posted 9/28/2026full-timeBrisbane • California • United StatesMid-LevelSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and sales enablement, with a strong focus on messaging architecture, competitive narratives, and cross-functional collaboration. Proven ability to drive product launches and optimize content performance in complex, regulated environments.

Highest-signal resume keywords

Product MarketingSales EnablementMessaging ArchitectureCross-Functional CollaborationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningCompetitive NarrativesContent MarketingSales TrainingMarket Content DevelopmentLaunch ManagementCustomer InterviewsPerformance TrackingB2B MarketingGo-To-Market Strategy

Soft Skills

StorytellingOrganizational SkillsCollaborationCuriosityMission-Driven

Tools & Technologies

Sales Enablement ToolsCRM Systems

Industry Keywords

Public SafetyMedtechDigital HealthGovtechConnected Products

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own positioning for the Avive Connect AED, REALConnect platform, and 4 Minute Community program for direct-business buyers
Define the company-wide messaging architecture, including core narrative, audience-specific value propositions, proof hierarchy, and product/program language
Equip direct sellers in SLED and enterprise markets with tailored messaging
Build sales enablement materials including decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and training content
Own product and program launches end to end, including positioning, launch narrative, internal readiness, sales training, and market content
Develop competitive narratives covering Stryker, Zoll, Cardiac Science, and AED connectivity products such as AEDtrax
Operationalize the Proof Point Playbook and turn campaign and field stories into deployable proof within two weeks of publication
Set source material for channel marketing and collaborate with the Channel Product Marketing Manager
Collaborate with Product, Customer Success, field GMMs, Sales, Community Programs, Demand Gen, Creative, and partners
Incorporate customer voice through interviews, win/loss insights, and field engagement
Track content and launch performance against MQL, SQL, and closed-won pipeline goals
Report directly to the VP of Marketing

Requirements

What you’ll need

5 to 10 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space
Strong storytelling ability, including making dense clinical or technical material clear, human, and persuasive
Experience building messaging, positioning, and sales enablement used by sales teams
Comfortable owning both strategy and execution
Analytical and curious, using customer interviews, win and loss insight, and performance data
Organized and cross-functional, able to keep launches, content, and enablement moving across Product, Sales, Demand Gen, Creative, and external partner teams
Mission-driven, collaborative, and scrappy
Experience owning launches for a connected product where hardware and software are sold together (bonus)
Experience working with connected, tech-driven products or connected healthcare solutions (bonus)
Experience supporting national accounts or enterprise go-to-market motions (bonus)
Familiarity with sales enablement tooling and CRM-driven content deployment (bonus)

Benefits

Comp & perks

Equal employment opportunity
Reasonable accommodations for qualified individuals with disabilities