Avive Solutions Inc.

Product Marketing

• Own positioning for the Avive Connect AED, REALConnect platform, and 4 Minute Community program for direct-business buyers
• Define the company-wide messaging architecture, including core narrative, audience-specific value propositions, proof hierarchy, and product/program language
• Equip direct sellers in SLED and enterprise markets with tailored messaging
• Build sales enablement materials including decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and training content
• Own product and program launches end to end, including positioning, launch narrative, internal readiness, sales training, and market content
• Develop competitive narratives covering Stryker, Zoll, Cardiac Science, and AED connectivity products such as AEDtrax
• Operationalize the Proof Point Playbook and turn campaign and field stories into deployable proof within two weeks of publication
• Set source material for channel marketing and collaborate with the Channel Product Marketing Manager
• Collaborate with Product, Customer Success, field GMMs, Sales, Community Programs, Demand Gen, Creative, and partners
• Incorporate customer voice through interviews, win/loss insights, and field engagement
• Track content and launch performance against MQL, SQL, and closed-won pipeline goals
• Report directly to the VP of Marketing

Product Marketing Manager – Direct