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Corporate Marketing Expert – Social Media
AVL. Develop and manage the company’s global social media channels, including content planning, development of channel-specific formats and content, management of organic and paid campaigns, performance analysis, and reporting .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing global social media channels, optimizing marketing processes, and implementing brand campaigns. Proficient in analyzing marketing data and utilizing digital marketing tools to enhance brand awareness and marketing effectiveness.
Highest-signal resume keywords
Social Media ManagementB2B Marketing ExperienceContent DevelopmentMarketing Data AnalysisFluent German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent PlanningCampaign ManagementPerformance AnalysisBrand DevelopmentMarketing AutomationCRM PlatformsOrganic and Paid CampaignsMarketing Guidelines CreationTrend Monitoring
Soft Skills
Proactive MindsetStructured ApproachStrong CommunicationTeamwork Skills
Industry Keywords
Corporate IdentityCorporate DesignMarketing ActivitiesGlobal MarketingBrand Awareness
About the role
Key responsibilities & impact- Develop and manage the company’s global social media channels, including content planning, development of channel-specific formats and content, management of organic and paid campaigns, performance analysis, and reporting
- Support brand development (Corporate Identity/Corporate Design), including the implementation of brand campaigns, and help ensure a consistent brand presence across all marketing activities
- Contribute to corporate and brand initiatives by supporting the development, coordination, and implementation of concepts, activities, and campaigns
- Monitor relevant trends and developments, identify new opportunities, and derive recommendations for the continued development of marketing activities and channels
- Support the optimization of marketing processes and create global guidelines and corresponding training materials
- Collaborate with the Global Marketing Team and AVL experts to strengthen brand awareness and align various marketing activities
Requirements
What you’ll need- Completed degree from a university, university of applied sciences, or equivalent, with a focus on Marketing or a related field
- At least 3–5 years of professional experience, ideally in B2B Marketing and/or Corporate Marketing
- Strong understanding of marketing approaches and channels, including traditional and digital marketing
- Experience in social media management, including organic and paid activities, as well as in developing and implementing content and marketing campaigns
- Experience analyzing marketing data and using digital marketing tools; experience with CRM or marketing automation platforms is an advantage
- Proactive mindset combined with a structured and self-directed approach to work, along with strong communication and teamwork skills
- Fluent German and English, both written and spoken
Benefits
Comp & perks- Help shape a safer and more sustainable future for mobility
- Flexible working-time models, flextime, and the option to work from home
- 80% reimbursement of public transportation costs or access to an on-site parking space
- Company sports club with more than 30 sections and regular sporting events and excursions
- Training and development programs to support your individual career growth
- Market-competitive compensation based on your qualifications and professional experience