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Senior Event Marketing Expert
AVL. End-to-end responsibility for the conception, planning, implementation, follow-up and success monitoring of complex event projects, such as international trade fairs, conferences, congresses, customer events and product presentations .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing complex international event projects, including trade fairs and conferences, with a strong focus on budget management, stakeholder coordination, and performance measurement. Proficient in utilizing CRM and event management tools to enhance customer experiences and achieve corporate goals.
Highest-signal resume keywords
International B2B Event MarketingProject ManagementBudget ManagementStakeholder ManagementCRM and Event Management Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event ManagementKPI AnalysisBudget ManagementProject ManagementData-Based Success Measurement
Soft Skills
Strong CommunicationCustomer OrientationStructured Working StyleIndependent WorkingPrioritization Skills
Tools & Technologies
CRM ToolsMarketing Automation ToolsEvent Management Tools
Industry Keywords
International Trade FairsConferencesCustomer EventsProduct PresentationsEvent Trends
About the role
Key responsibilities & impact- End-to-end responsibility for the conception, planning, implementation, follow-up and success monitoring of complex event projects, such as international trade fairs, conferences, congresses, customer events and product presentations
- Development of innovative event and customer experience formats in line with brand, marketing and corporate goals
- Responsibility for international trade fair appearances and coordination of internal stakeholders from sales, business development, product management and marketing
- Management of external agencies, stand builders, locations, technology providers and international service partners including budget, deadline, quality and risk management
- Definition and analysis of relevant KPIs to measure event performance and business impact as well as derivation of concrete optimization measures
- Contributing technical expertise, current event trends and digital solutions as well as advising colleagues and international stakeholders
Requirements
What you’ll need- Completed education (Commercial Academy, University, University of Applied Sciences) with a focus on marketing, communication, event management, business administration or a related field
- At least 5 years of professional experience in international B2B event marketing, trade fair, congress or event management
- In-depth experience in the independent management of complex international event projects as well as in project, budget and supplier management
- Confident use of CRM, marketing automation or event management tools as well as a good understanding of data-based success measurement
- Strong communication and stakeholder management skills, high customer orientation and a confident appearance in an international environment
- Structured and independent way of working as well as the ability to reliably prioritize and manage several complex event projects at the same time
- Willingness to travel approx. 20 percent worldwide
- Business fluent knowledge in German and English
Benefits
Comp & perks- Various working time models, flextime and the possibility of working from home
- 80% subsidy for public transportation costs or access to a personal parking space
- Company sports club with more than 30 sections and regular sports events/trips
- Varying cultural offerings and semi-annual subsidies for events
- Employee discounts for various offers and services