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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing programs and campaigns, with a strong focus on multi-channel strategies and performance analytics. Proficient in collaborating with cross-functional teams to create compelling messaging and promotional materials that drive engagement and lead generation.
Highest-signal resume keywords
Integrated Marketing ProgramsMulti-Channel Campaign ManagementProject ManagementCampaign AnalyticsMicrosoft 365 Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Technology SolutionsB2B MarketingCampaign DevelopmentLead GenerationData Analysis
Soft Skills
Stakeholder ManagementCollaborationCommunicationPresentation SkillsInfluencing Skills
Tools & Technologies
Microsoft 365Adobe ExpressMarketing Automation ToolsAI Productivity ToolsCampaign Analytics Tools
Industry Keywords
Marketing CampaignsCustomer-Focused MessagingPromotional MaterialsFast-Paced EnvironmentStrategic Priorities
About the role
Key responsibilities & impact- Develop and execute integrated marketing programs and campaigns promoting the company’s solutions and services
- Collaborate with business leaders, technical specialists and subject matter experts on marketing strategies, messaging frameworks and campaign plans
- Create promotional calendars, campaign briefs, positioning, value propositions and go-to-market plans
- Coordinate marketing channels including internal platforms, email, website, paid media, LinkedIn, events, video and sales enablement tools
- Oversee campaign assets such as presentations, playbooks, videos, infographics, customer stories, collateral, web content and promotional materials
- Manage campaigns from concept through execution, on time, within budget and aligned with strategic priorities
- Track campaign performance, analyze data and recommend improvements to engagement, awareness, lead generation and return on investment
- Coordinate consistent messaging and execution with global marketing, sales and other business teams
- Perform other duties as assigned
Requirements
What you’ll need- Experience in marketing technology solutions, services engineering solutions or B2B offerings
- Proven experience developing and managing complex, multi-channel marketing campaigns and programs
- Strong project and stakeholder management skills with the ability to lead multiple initiatives simultaneously
- Experience partnering with technical subject matter experts and translating complex concepts into customer-focused messaging
- Ability to work effectively in a fast-paced, highly collaborative environment with evolving priorities
- Strong presentation, writing and communication skills
- Experience measuring campaign effectiveness and using analytics to drive recommendations and continuous improvement
- Demonstrated ability to influence and collaborate across departments and leadership levels
- Proficient in Microsoft 365 tools (PowerPoint, Word, Excel, SharePoint)
- Familiarity with Microsoft Copilot or AI productivity tools is an advantage
- Familiarity with marketing automation, campaign analytics and lead generation programs
- Familiarity with Adobe Express or similar content creation tool
- Typically 5+ years of professional experience in a related field required
- Bachelor's degree or equivalent experience
Benefits
Comp & perks- Generous Paid Time Off
- 401K and Pension Plan
- Paid Holidays
- Family Support (Paid Leave, Surrogacy, Adoption)
- Medical, Dental, Vision, and Life Insurance
- Long-term and Short-term Disability Insurance
- Health Savings Account / Flexible Spending Account
- Education Assistance
- Employee Development Resources
- Employee Wellness, Leadership Development and Mentorship Programs
- Flexible working arrangements
- Opportunities to give back to your community