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Product Marketing Manager
Axis Communications. Plan, execute, and follow through on product marketing strategies for Axis Network Audio and System Devices portfolios .
Posted 10/15/2026full-timeChelmsford • Massachusetts • United StatesMid-LevelSenior💰 $95,000 - $105,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing strategies, particularly within the IT and security industries, with a focus on network audio and system devices. Proven ability to create integrated marketing plans, measure ROI, and build strong relationships across teams and customers.
Highest-signal resume keywords
Product Marketing ExperienceB2B Marketing ExperienceMarketing Automation Platform ExperienceProject Management SkillsCreative Content Development Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing StrategiesProduct MessagingCampaign ManagementROI MeasurementMarket AnalysisSalesforce KnowledgeChannel Sales Model ExperienceTechnical Concept TranslationAttention to DetailGoal Setting
Soft Skills
Effective CommunicationCollaborationRelationship BuildingOrganizational SkillsSelf-Starter Approach
Tools & Technologies
PardotCRM PlatformsDigital Marketing Tactics
Certifications & Qualifications
Bachelor’s Degree in Marketing
Industry Keywords
IT IndustrySecurity IndustryNetwork AudioSystem DevicesB2B Environment
About the role
Key responsibilities & impact- Plan, execute, and follow through on product marketing strategies for Axis Network Audio and System Devices portfolios
- Create and execute integrated marketing strategies for network audio and system device portfolios
- Work with local and global product, marketing, and technical teams to determine paths to market for new product releases
- Develop subject-matter expertise and create product messaging and positioning
- Coordinate long-term strategic direction and identify marketing impacts supporting portfolio growth
- Generate awareness and demand through campaigns and product launch plans
- Evaluate competitor marketing to influence current and future strategies
- Set goals, measure ROI, report results, and optimize product marketing plans
- Connect marketing strategies to short- and long-term company goals and objectives
- Leverage other marketing teams’ initiatives and align product marketing strategy across their plans
- Liaise with external and internal customers using traditional and digital marketing tactics
Requirements
What you’ll need- Bachelor’s degree in marketing or related field
- 5+ years marketing experience in a B2B environment
- Product marketing experience within a channel sales model preferred
- IT industry and/or security industry experience; knowledge in network audio or system devices preferred
- Experience working within a marketing automation platform (Pardot preferred)
- Knowledge of Salesforce or other CRM platforms
- Project management skills to strategize, plan, prioritize, and execute detailed marketing initiatives
- Ability to learn technical concepts and translate them into clear marketing messaging aligned with customer needs
- Creative content development skills
- Ability to build strong internal and external business relationships
- Exceptional organizational skills and attention to detail
- Ability to communicate effectively with varying audiences and collaborate cross-functionally with local and international teams
- Knowledge of sales behaviors and needs
- Self-starter approach to professional development
- Ability to occasionally lift 20–25 lbs
- Willingness to undergo applicable background checks
Benefits
Comp & perks- Hybrid work arrangement
- Permanent employment
- Travel up to 10% annually
- Reasonable accommodations for individuals with disabilities
- Background check verifications as applicable