Senior Marketing Manager – Full-Time

AXS Germany

. Develop and manage the marketing strategy for AXS Germany .

Posted 11/10/2026full-timeHamburg • GermanySenior💰 €65,000 - €75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in digital marketing with a strong focus on performance marketing, brand building, and data-driven optimization. Capable of leading teams, managing cross-channel campaigns, and developing strategic marketing initiatives tailored to the German market.

Highest-signal resume keywords

Digital Marketing ExpertisePerformance MarketingBrand BuildingData-Driven OptimizationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Marketing CampaignsConversion Rate OptimizationCRM ManagementData AnalysisMarket InsightsAudience TargetingEmail MarketingSocial Media MarketingContent DevelopmentSEO Collaboration

Soft Skills

Excellent CommunicationPresentation SkillsStrategic MindsetCuriositySolution-Oriented Approach

Tools & Technologies

Google AdsMeta AdvertisingTikTok MarketingYouTube MarketingCRM SystemsAnalytics ToolsPerformance Reporting DashboardsEmail Marketing PlatformsSocial Media Management ToolsServer-Side Tagging

Industry Keywords

Live EntertainmentEvents IndustryTicketingConsumer GoodsB2B MarketingAffiliate PartnershipsBrand PartnershipsCommunity InitiativesInfluencer CollaborationsAgile Team Collaboration

About the role

Key responsibilities & impact

Develop and manage the marketing strategy for AXS Germany
Establish and continuously enhance efficient marketing processes, structures, and reporting routines
Define goals and priorities and ensure the implementation of marketing activities
Lead and develop the local marketing team
Build and maintain long-term relationships with venue partners in Germany
Develop marketing plans and align campaigns, budgets, and activities with partners
Present results and derive concrete recommendations for action
Support the executive team with presentations, pitches, and new business opportunities
Coordinate B2B marketing activities and provide market, audience, and industry insights
Analyze ticket sales performance and develop measures to increase ticket sales
Plan, manage, and optimize performance marketing campaigns across Google, Meta, and other digital channels
Optimize audiences, creatives, conversion rates, tracking, and budget allocation
Coordinate CRM and email marketing activities
Develop initiatives to acquire users, expand the database, increase app usage, and strengthen owned marketing channels
Build and develop affiliate partnerships
Increase brand awareness and strengthen AXS’s positioning in Germany
Oversee social media activities on Instagram, Facebook, TikTok, and YouTube
Develop creative marketing campaigns, competitions, and collaborations
Identify opportunities for PR, brand partnerships, community initiatives, creator collaborations, and influencer partnerships
Monitor market trends, competitors, and successful marketing approaches
Develop and optimize audience-relevant content for digital platforms
Collaborate with Content and SEO teams to improve visibility, reach, and organic traffic
Create performance reports and dashboards for internal stakeholders and venue partners
Use data and analytics to inform marketing decisions
Support tracking, data quality, and technical optimizations such as server-side tagging and cookie management
Collaborate with European and global marketing teams and adapt successful approaches for the German market
Represent the requirements of the German market to central teams

Requirements

What you’ll need

At least 8 years of professional experience in digital marketing
Strong expertise in performance marketing
Proven success in brand building and increasing reach and revenue
Good understanding of the live entertainment, events, or ticketing industry, or comparable consumer goods markets
Experience optimizing conversion rates and ticket sales through paid media, CRM, partnerships, and data-driven marketing initiatives
Experience managing agencies and cross-channel marketing campaigns, particularly across Google, Meta, and TikTok
Knowledge of YouTube marketing is an advantage
Confident handling of marketing KPIs, performance reporting, analysis, and data-driven optimization processes
Excellent communication and presentation skills
Experience working with customers, business partners, and senior executives
Strategic mindset combined with a strong hands-on mentality
Ideally, experience leading a team or supporting the professional development of junior colleagues
Structured, self-directed, and solution-oriented approach to work
Curiosity about digital developments, new platforms, and trends, along with a strong test-and-learn mentality
Fluent German and very good written and spoken English
Experience localizing marketing materials for different markets
Goal-oriented approach and willingness to collaborate in an agile team
Creative approaches to ticket sales

Benefits

Comp & perks

Permanent full-time employment
28 days of annual leave
Flexible working hours
Flexitime
Home office option
Wellpass membership
E-bike leasing
Public transport subsidy
Regular team events
Continuous feedback and personal development opportunities
Free beverages
Modern workplace in the heart of Hamburg