AXS Germany

Marketing

• Develop and manage the marketing strategy for AXS Germany
• Establish and continuously enhance efficient marketing processes, structures, and reporting routines
• Define goals and priorities and ensure the implementation of marketing activities
• Lead and develop the local marketing team
• Build and maintain long-term relationships with venue partners in Germany
• Develop marketing plans and align campaigns, budgets, and activities with partners
• Present results and derive concrete recommendations for action
• Support the executive team with presentations, pitches, and new business opportunities
• Coordinate B2B marketing activities and provide market, audience, and industry insights
• Analyze ticket sales performance and develop measures to increase ticket sales
• Plan, manage, and optimize performance marketing campaigns across Google, Meta, and other digital channels
• Optimize audiences, creatives, conversion rates, tracking, and budget allocation
• Coordinate CRM and email marketing activities
• Develop initiatives to acquire users, expand the database, increase app usage, and strengthen owned marketing channels
• Build and develop affiliate partnerships
• Increase brand awareness and strengthen AXS’s positioning in Germany
• Oversee social media activities on Instagram, Facebook, TikTok, and YouTube
• Develop creative marketing campaigns, competitions, and collaborations
• Identify opportunities for PR, brand partnerships, community initiatives, creator collaborations, and influencer partnerships
• Monitor market trends, competitors, and successful marketing approaches
• Develop and optimize audience-relevant content for digital platforms
• Collaborate with Content and SEO teams to improve visibility, reach, and organic traffic
• Create performance reports and dashboards for internal stakeholders and venue partners
• Use data and analytics to inform marketing decisions
• Support tracking, data quality, and technical optimizations such as server-side tagging and cookie management
• Collaborate with European and global marketing teams and adapt successful approaches for the German market
• Represent the requirements of the German market to central teams

Explore Senior Marketing Manager – Full-Time at AXS Germany. Review requirements and application details.

Open roles

Senior Marketing Manager – Full-Time