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Axway

General Manager – Product Line, B2Bi/EDI

Axway

. Create the vision for the B2Bi/EDI Product Line in collaboration with regional GMs, Product Management, Product Marketing, and Executive Leadership .

Posted 10/14/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2Bi/EDI Product Line management, including go-to-market strategy, revenue growth, and cross-functional leadership. Proven ability to drive product vision and align teams to meet customer needs and business objectives.

Highest-signal resume keywords
B2Bi/EDI Product Line ManagementGo-To-Market StrategyCross-Functional Team LeadershipAnnual Recurring Revenue GrowthProduct Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product StrategyGTM StrategyP&L ResponsibilityCustomer Insights AnalysisMarket Positioning
Soft Skills
Influencing Without AuthorityMotivating TeamsOrganizational LeadershipStrategic Initiative Planning
Industry Keywords
B2BiEDIGlobal Software OrganizationBusiness DevelopmentCustomer Relationship Management

About the role

Key responsibilities & impact
  • Create the vision for the B2Bi/EDI Product Line in collaboration with regional GMs, Product Management, Product Marketing, and Executive Leadership
  • Establish and lead cross-functional structures involving product, engineering, marketing, sales, and pre-sales
  • Manage priorities across customer needs, roadmap, and business objectives
  • Lead go-to-market strategy, positioning, and messaging
  • Collaborate with business development, sales, and partner organizations to secure renewals and grow pipeline and revenue
  • Understand Ideal Customer Profiles and optimize internal operations around customer needs
  • Own Annual Recurring Revenue growth, success metrics, and P&L responsibility
  • Build relationships and business partnerships across the organization
  • Drive R&D efficiency and alignment across Product Management and Engineering
  • Serve as the external voice of the Product Line through events, analyst and press engagement, customer forums, and content
  • Feed customer and market insights into product vision and roadmap

Requirements

What you’ll need
  • Experience motivating, organizing, and directing multiple teams and departments
  • Ability to influence without authority and inspire cross-functional teams
  • Experience planning and leading strategic initiatives
  • Proven success as a builder in ambiguity and fast-growing startup environments
  • Strong understanding of product and go-to-market challenges in the B2Bi/EDI Product Line space
  • Background in Product Management, Product Line Sales, Product Strategy, GTM Strategy, or Management/Strategy Consulting is advantageous
  • Experience as a leader in a Global Software Organization
  • Ability to travel internationally on an as-needed basis
  • Domain expertise is a plus, but not required

Benefits

Comp & perks
  • Health coverage
  • Retirement plans
  • Paid time off
  • Flexible work
  • Career development
  • Competitive pay
  • Global culture perks