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Principal Product Marketing Manager – AI Gateway
Axway. Translate approved positioning for Axway’s AI Gateway and wider Amplify platform into product narratives, persona-based messaging, differentiated value propositions, and customer use cases .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in enterprise B2B product marketing, with a strong focus on positioning complex software solutions and executing product launches. Proven ability to create compelling narratives and communicate effectively with both technical and business audiences.
Highest-signal resume keywords
Enterprise B2B Product MarketingProduct Launch ExecutionTechnical Writing and EditingAnalyst Relations ExperiencePublic Speaking and Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Marketing DeliverablesAPI ManagementAI GovernanceIntegration PlatformsGTM Content CreationCustomer-Facing MaterialsEvidence-Based Customer StoriesTechnical Proof PointsMarket PositioningCompetitive Analysis
Soft Skills
AutonomyPrioritizationDelivery ReliabilityCollaborationCommunication
Tools & Technologies
Analyst Briefing ToolsPresentation SoftwareContent Management SystemsMarketing Automation PlatformsWebinar Platforms
Industry Keywords
Enterprise SoftwareAI InfrastructureData GovernanceIPaaSHybrid ConnectivityRegulated Industry FrameworksNIST AI RMFHIPAAFedRAMPEmerging Technology Categories
About the role
Key responsibilities & impact- Translate approved positioning for Axway’s AI Gateway and wider Amplify platform into product narratives, persona-based messaging, differentiated value propositions, and customer use cases
- Communicate AI governance alongside API Management, multi-pattern integration, and enterprise service discovery while maintaining clear product boundaries
- Adapt narratives for technical and business buyers including CIOs, CISOs, architects, AI leaders, and integration teams
- Own assigned product marketing workstreams for launches and releases, including messaging, market-facing assets, FAQs, customer use cases, commercial readiness, and field communications
- Collaborate with Product Management, Sales, Field Marketing, and partner teams to deliver assets on agreed timelines and maintain consistent global positioning
- Research, outline, write, refine, and deliver white papers, solution briefs, product presentations, value decks, articles, and campaign source content
- Build evidence-based customer stories and technical proof points through interviews with product experts, field teams, and customers
- Convert strategic briefs into actionable plans, gather input, resolve routine obstacles, coordinate reviews, and ship finished outputs with minimal supervision
- Use field feedback, analyst research, competitor signals, and customer insights to recommend improvements
- Build and execute an editorial and thought-leadership program for Axway’s AI Gateway
- Author opinion pieces, executive narratives, keynote content, white papers, and speaking abstracts
- Represent Axway at industry conferences, panels, webinars, executive roundtables, and customer events
- Prepare presentation storylines and deliver talks for technical audiences and executive decision-makers
- Lead Product Marketing contributions to analyst briefings, inquiries, and evaluations with Gartner, Forrester, IDC, and specialist research firms
- Write briefing narratives, build evidence packs, prepare responses, participate in analyst conversations, and translate research feedback into content and positioning improvements
Requirements
What you’ll need- 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables
- Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs
- Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business, and technical audiences
- Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms
- Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials
- Demonstrated autonomy, prioritization, and delivery reliability across multiple concurrent workstreams
- Hands-on Analyst Relations experience: direct participation in industry analyst briefings, inquiries, or formal evaluations and personally prepared analyst-facing materials
- Proven external presenting or speaking experience including industry conferences, webinars, panels or executive events; ability to represent the company independently
- Previous Product Marketing experience within the enterprise software industry, preferably in API Management, Integration, AI infrastructure or closely related technology markets
- Familiarity with AI security, API security, identity, data governance, iPaaS, hybrid connectivity, or enterprise middleware
- Experience with regulated-industry buyers and relevant frameworks such as NIST AI RMF, HIPAA, FedRAMP
- Experience with new categories, growth-stage initiatives, global launches, and cross-regional collaboration
Benefits
Comp & perks- Health coverage
- Retirement plans
- Paid time off
- Flexible work
- Career development
- Competitive pay
- Global culture perks