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Axway

Principal Product Marketing Manager – AI Gateway

Axway

. Translate approved positioning for Axway’s AI Gateway and wider Amplify platform into product narratives, persona-based messaging, differentiated value propositions, and customer use cases .

Posted 10/17/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in enterprise B2B product marketing, with a strong focus on positioning complex software solutions and executing product launches. Proven ability to create compelling narratives and communicate effectively with both technical and business audiences.

Highest-signal resume keywords
Enterprise B2B Product MarketingProduct Launch ExecutionTechnical Writing and EditingAnalyst Relations ExperiencePublic Speaking and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product Marketing DeliverablesAPI ManagementAI GovernanceIntegration PlatformsGTM Content CreationCustomer-Facing MaterialsEvidence-Based Customer StoriesTechnical Proof PointsMarket PositioningCompetitive Analysis
Soft Skills
AutonomyPrioritizationDelivery ReliabilityCollaborationCommunication
Tools & Technologies
Analyst Briefing ToolsPresentation SoftwareContent Management SystemsMarketing Automation PlatformsWebinar Platforms
Industry Keywords
Enterprise SoftwareAI InfrastructureData GovernanceIPaaSHybrid ConnectivityRegulated Industry FrameworksNIST AI RMFHIPAAFedRAMPEmerging Technology Categories

About the role

Key responsibilities & impact
  • Translate approved positioning for Axway’s AI Gateway and wider Amplify platform into product narratives, persona-based messaging, differentiated value propositions, and customer use cases
  • Communicate AI governance alongside API Management, multi-pattern integration, and enterprise service discovery while maintaining clear product boundaries
  • Adapt narratives for technical and business buyers including CIOs, CISOs, architects, AI leaders, and integration teams
  • Own assigned product marketing workstreams for launches and releases, including messaging, market-facing assets, FAQs, customer use cases, commercial readiness, and field communications
  • Collaborate with Product Management, Sales, Field Marketing, and partner teams to deliver assets on agreed timelines and maintain consistent global positioning
  • Research, outline, write, refine, and deliver white papers, solution briefs, product presentations, value decks, articles, and campaign source content
  • Build evidence-based customer stories and technical proof points through interviews with product experts, field teams, and customers
  • Convert strategic briefs into actionable plans, gather input, resolve routine obstacles, coordinate reviews, and ship finished outputs with minimal supervision
  • Use field feedback, analyst research, competitor signals, and customer insights to recommend improvements
  • Build and execute an editorial and thought-leadership program for Axway’s AI Gateway
  • Author opinion pieces, executive narratives, keynote content, white papers, and speaking abstracts
  • Represent Axway at industry conferences, panels, webinars, executive roundtables, and customer events
  • Prepare presentation storylines and deliver talks for technical audiences and executive decision-makers
  • Lead Product Marketing contributions to analyst briefings, inquiries, and evaluations with Gartner, Forrester, IDC, and specialist research firms
  • Write briefing narratives, build evidence packs, prepare responses, participate in analyst conversations, and translate research feedback into content and positioning improvements

Requirements

What you’ll need
  • 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables
  • Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs
  • Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business, and technical audiences
  • Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms
  • Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials
  • Demonstrated autonomy, prioritization, and delivery reliability across multiple concurrent workstreams
  • Hands-on Analyst Relations experience: direct participation in industry analyst briefings, inquiries, or formal evaluations and personally prepared analyst-facing materials
  • Proven external presenting or speaking experience including industry conferences, webinars, panels or executive events; ability to represent the company independently
  • Previous Product Marketing experience within the enterprise software industry, preferably in API Management, Integration, AI infrastructure or closely related technology markets
  • Familiarity with AI security, API security, identity, data governance, iPaaS, hybrid connectivity, or enterprise middleware
  • Experience with regulated-industry buyers and relevant frameworks such as NIST AI RMF, HIPAA, FedRAMP
  • Experience with new categories, growth-stage initiatives, global launches, and cross-regional collaboration

Benefits

Comp & perks
  • Health coverage
  • Retirement plans
  • Paid time off
  • Flexible work
  • Career development
  • Competitive pay
  • Global culture perks