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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise B2B product marketing with a focus on AI governance, API Management, and integration platforms. Proven ability to create compelling product narratives and enablement materials for diverse audiences, ensuring effective communication and market positioning.
Highest-signal resume keywords
Enterprise B2B Product MarketingProduct Marketing Deliverables OwnershipTechnical Writing and EditingProduct Launch ExecutionCompetitive Intelligence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMarket-Facing Assets CreationSales Enablement MaterialsTechnical Proof Points DevelopmentGTM Content ExecutionField Enablement AssetsWorkshop DeliveryCompetitive AnalysisCustomer Use CasesValue Propositions
Soft Skills
AutonomyPrioritizationDelivery ReliabilityCollaborationCommunication
Industry Keywords
AI GatewayAPI ManagementEnterprise SoftwareIntegration PlatformsB2B MarketingCustomer InsightsField FeedbackMarket ResearchSales PlaysObjection Handling
About the role
Key responsibilities & impact- Translate approved positioning for Axway’s AI Gateway and wider Amplify platform into product narratives, persona-based messaging, differentiated value propositions and customer use cases
- Communicate AI governance alongside API Management, multi-pattern integration and enterprise service discovery without confusing product boundaries or overstating capabilities
- Adapt narratives for technical and business buyers, including CIOs, CISOs, architects, AI leaders and integration teams
- Own assigned product marketing workstreams for launches and releases, including messaging, market-facing assets, FAQs, customer use cases, commercial readiness and field communications
- Collaborate with Product Management, Sales, Field Marketing and partner teams to deliver complete assets on agreed timelines
- Research, outline, write, refine and deliver white papers, solution briefs, product presentations, value decks, articles and campaign source content
- Build evidence-based customer stories and technical proof points from interviews with product experts, field teams and customers
- Convert strategic briefs into actionable plans, collect inputs, resolve routine obstacles, coordinate reviews and ship finished outputs with minimal supervision
- Use field feedback, analyst research, competitor signals and customer insights to recommend improvements
- Build pitch decks, sales plays, competitive talk tracks, demo stories, solution briefs, objection-handling guides, FAQs and value-selling frameworks
- Lead enablement workshops and launch-readiness briefings, drive material usage and gather field feedback
- Own competitive intelligence across AI gateways, API Management and integration markets, including vendor profiles, comparison matrices, battlecards and updates
- Use competitor research, customer objections and win/loss discussions to improve positioning, objection responses and deal support
- Work with account teams and solution engineering to understand deal friction, buyer priorities and sector requirements
- Maintain an enablement library, monitor field adoption and retire outdated materials
Requirements
What you’ll need- 8+ years in enterprise B2B product marketing or enterprise technology marketing
- Substantial direct ownership of Product Marketing deliverables
- Experience positioning complex enterprise software in competitive or emerging categories
- Exceptional professional English writing and editing
- Ability to show personally authored product marketing assets for executive, business and technical audiences
- Technical depth to collaborate with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms
- Hands-on experience executing product launches and GTM content for enterprise software
- Experience creating sales or customer-facing materials
- Demonstrated autonomy, prioritisation and delivery reliability across multiple concurrent workstreams
- Experience personally building field enablement assets and delivering training or workshops for enterprise Sales, pre-sales or channel teams
- Practical competitive intelligence experience producing battlecards, vendor differentiation and objection guidance informed by deal or win/loss insights
Benefits
Comp & perks- Health coverage
- Retirement plans
- Paid time off
- Flexible work
- Career development
- Competitive pay
- Global culture perks