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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise B2B product marketing with a focus on AI governance, API Management, and integration platforms. Proven ability to create compelling product narratives and enablement assets that drive market success and customer engagement.
Highest-signal resume keywords
Enterprise B2B Product MarketingProduct Launch ExecutionTechnical Writing and EditingCompetitive IntelligenceField Enablement Asset Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Marketing DeliverablesPositioning Complex SoftwareGTM Content CreationAPI CollaborationAI GovernanceIntegration PlatformsSales EnablementWorkshop DeliveryCompetitive AnalysisCustomer Use Case Development
Soft Skills
AutonomyPrioritizationDelivery ReliabilityCollaborationCommunication
Tools & Technologies
Market-Facing AssetsPitch DecksSales PlaysObjection-Handling GuidesValue-Selling Frameworks
Industry Keywords
Financial ServicesManufacturingHealthcareGovernmentEnterprise Software
About the role
Key responsibilities & impact- Translate approved positioning for Axway’s AI Gateway and Amplify platform into product narratives, persona-based messaging, differentiated value propositions and customer use cases
- Communicate AI governance alongside API Management, multi-pattern integration and enterprise service discovery while maintaining clear product boundaries
- Adapt narratives for technical and business buyers across financial services, manufacturing, healthcare and government
- Own product marketing workstreams for launches and releases, including messaging, market-facing assets, FAQs, customer use cases, commercial readiness and field communications
- Collaborate with Product Management, Sales, Field Marketing and partner teams to deliver complete assets on agreed timelines
- Research, outline, write, refine and deliver white papers, solution briefs, product presentations, value decks, articles and campaign source content
- Build evidence-based customer stories and technical proof points from expert, field and customer interviews
- Convert strategic briefs into actionable plans, collect inputs, resolve routine obstacles, coordinate reviews and ship outputs with minimal supervision
- Use field feedback, analyst research, competitor signals and customer insights to recommend improvements
- Build pitch decks, sales plays, competitive talk tracks, demo stories, solution briefs, objection-handling guides, FAQs and value-selling frameworks
- Lead enablement workshops and launch-readiness briefings; drive material usage and gather field feedback
- Own competitive intelligence across AI gateways, API Management and integration markets, including vendor profiles, comparison matrices, battlecards and updates
- Use competitor research, customer objections and win/loss discussions to improve positioning and deal support
- Work with account teams and solution engineering to understand deal friction, buyer priorities and sector requirements
- Maintain an enablement library, monitor field adoption and retire outdated materials
Requirements
What you’ll need- 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables
- Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs
- Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business and technical audiences
- Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms
- Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials
- Demonstrated autonomy, prioritisation and delivery reliability across multiple concurrent workstreams
- Proven experience personally building field enablement assets and delivering effective training or workshops for enterprise Sales, pre-sales or channel teams
- Practical competitive intelligence experience producing battlecards, vendor differentiation and objection guidance informed by deal or win/loss insights
- Based in the U.S.
Benefits
Comp & perks- Health coverage
- Retirement plans
- Paid time off
- Flexible work
- Career development
- Competitive pay
- Global culture perks