B2B Marketing Manager – Campaigns, Lead Generation

Azolver

. You plan, manage, and optimize targeted marketing campaigns—from initial concept through evaluation .

Posted 11/5/2026part-timeBerlin • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, managing, and optimizing targeted marketing campaigns, with a strong focus on lead generation and collaboration with sales teams. Proficient in analyzing campaign performance and creating audience-focused content across various marketing channels.

Highest-signal resume keywords

Campaign ManagementLead GenerationB2B MarketingPaid Search (Google Ads)Content Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementLead GenerationAudience AnalysisPerformance Metrics AnalysisContent Creation

Soft Skills

CollaborationCreativitySelf-Directed WorkClear Communication

Tools & Technologies

Google Ads

Industry Keywords

B2B EnvironmentCustomer JourneyMarketing ChannelsStakeholder Engagement

About the role

Key responsibilities & impact

You plan, manage, and optimize targeted marketing campaigns—from initial concept through evaluation
You develop lead-generation initiatives and implement them across appropriate marketing channels
You closely align target audiences, messaging, and the handover of qualified leads with the Sales team
You coordinate the creation of campaign content, landing pages, and other marketing materials
You analyze campaign performance using relevant metrics and derive concrete improvements
You create paid search initiatives and contribute to content marketing

Requirements

What you’ll need

Practical marketing experience, particularly in campaign management and lead generation, especially in a B2B environment
A strong understanding of target audiences, the customer journey, and the interplay between Marketing and Sales
Enthusiasm for combining creative ideas with data and continuously improving initiatives based on their results
A structured, self-directed approach to work and an interest in collaborating with a range of stakeholders
The ability to write clear, audience-focused copy
Ideally, experience with paid search, such as Google Ads, as well as content marketing—both are a plus, but not required
Excellent written and spoken German; English skills are an advantage

Benefits

Comp & perks

Room to make an impact: A growing, modern environment with short decision-making processes and space for your ideas
Clear goals, measurable impact: Transparent, realistic KPIs and the opportunity to contribute directly to the company’s growth
Active involvement: The opportunity to help further develop our marketing processes and campaigns
Flexible working hours, with partial remote work
30 days of annual leave per calendar year
Contribution toward your private pension plan
Individual professional development opportunities and career advancement prospects
Corporate benefits: Regularly changing discounts and attractive offers