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Babylist

Finance Manager, E-Commerce

Babylist

. Own financial visibility, efficiency, and performance across Babylist Shop's ecommerce business, from topline through gross margin .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSenior💰 $128,413 - $171,229 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates deep ecommerce finance fluency with expertise in financial modeling, pricing analysis, and operational reporting. Proficient in leveraging AI tools and financial planning systems to enhance decision-making and drive business performance.

Highest-signal resume keywords
Ecommerce Finance FluencyAdvanced Financial ModelingExpertise in Excel and Google SheetsExperience with Financial Planning SystemsStrong Data Visualization Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Financial ModelingPricing AnalysisVariance AnalysisScenario AnalysisData ManagementKPI ReportingBudgetingROI EvaluationFinancial ProcessesOperational Reporting
Soft Skills
Executive CommunicationQuality ControlCollaborationStrategic Thinking
Tools & Technologies
NetSuite Planning & BudgetingOracle HyperionAI ToolsClaudeChatGPTCopilot
Certifications & Qualifications
Bachelor's Degree in FinanceMBA
Industry Keywords
EcommerceConsumer TechnologyFP&AGross MarginContribution MarginAOVFinancial VisibilityFinancial PerformanceCross-Functional FinanceHigh-Growth

Tech Stack

Tools & technologies
Oracle

About the role

Key responsibilities & impact
  • Own financial visibility, efficiency, and performance across Babylist Shop's ecommerce business, from topline through gross margin
  • Partner with Merchandising, Planning, Supply Chain, Accounting, and Data
  • Work with the Director of Strategic Finance to turn analysis into pricing, promotion, and investment decisions
  • Proactively surface operational and strategic risks, opportunities, and recommendations
  • Own the monthly financial business review for Ecommerce, covering sales, margins, and trends
  • Own ecommerce forecasting, budgeting, and variance analysis
  • Lead pricing and promotional analysis, including ROI evaluation and optimization
  • Analyze Co-Op, DDA, and rebate programs and track accruals
  • Deliver SKU- and department-level reporting from revenue through margin
  • Ensure integrity of key ecommerce metrics with Data and Engineering
  • Build dashboards, KPI and operational reporting, business analyses, and executive-level variance explanations
  • Establish and manage financial processes and reporting frameworks
  • Use financial systems to provide visibility against financial targets
  • Contribute to monthly and quarterly board presentations, annual planning, and the 5-Year Plan
  • Implement AI-enabled improvements across ecommerce FP&A workflows

Requirements

What you’ll need
  • Deep ecommerce finance fluency, including AOV, gross-to-net, unit economics, gross margin, and contribution margin
  • Advanced financial modeling skills
  • Expertise in Excel and Google Sheets
  • Scenario analysis and management of large datasets
  • Executive- and board-ready communication with strong data visualization
  • Strong accuracy and quality control practices
  • Experience using AI tools such as Claude, ChatGPT, Copilot, or similar in finance workflows
  • Prior experience owning pricing and promotional decisions, focused on ROI and financial impact
  • Experience with financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar
  • 5–8 years of experience, ideally in FP&A at a high-growth consumer technology or ecommerce company
  • 1–2 years at Manager level preferred, or equivalent ownership and scope in a lean, cross-functional finance environment
  • Bachelor's degree in Finance, Economics, Accounting, or a related field
  • MBA is a plus

Benefits

Comp & perks
  • Target bonus
  • Competitive equity
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching
  • Flexible spending accounts
  • Generous paid parental leave and PTO
  • Winter Wonder Week: paid company-wide week off at the end of the year
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
  • Competitive pay
  • Career advancement opportunities
  • Career progression and performance-based advancement
  • Leading AI tools such as Claude and ChatGPT from day one