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Babylist

Principal Product Designer

Babylist

. Own the personalization experience end-to-end across Babylist’s cross-platform ecosystem .

Posted 11/5/2026full-timeRemote • Canada, United StatesLead💰 CA$251,600 - CA$302,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in AI-first design and product development, with a strong focus on building prototypes and production-quality interfaces. Proven ability to mentor designers and establish design systems while leveraging qualitative and quantitative research to inform design decisions.

Highest-signal resume keywords
AI-First DesignPrototyping and Production-Quality InterfacesUser Research and Design DecisionsMentoring and Developing DesignersBuilding Design Systems

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
User Experience (UX) StrategyPrototypingDesign SystemsInteraction PatternsQualitative ResearchQuantitative ResearchProduct Metrics TrackingAI ToolsConsumer Product DesignCross-Platform Design
Soft Skills
Product and Design JudgmentCollaborationAdaptabilityMentorshipStrategic Thinking
Tools & Technologies
AI-Native WorkflowsDesign ToolsPrototyping ToolsAnalytics PlatformsDigital Product Best Practices
Industry Keywords
Consumer TechFamily BehaviorProduct ExcellenceQuality StandardsOperating Models

About the role

Key responsibilities & impact
  • Own the personalization experience end-to-end across Babylist’s cross-platform ecosystem
  • Define the UX vision, strategy, KPIs, quality bar, and 12–18 month roadmap for personalization
  • Translate company goals into clear design priorities and sequences of strategic bets
  • Set standards for quality, delight, and product excellence
  • Plan and execute user research to ground design decisions in family behavior
  • Use AI-native workflows and ship prototypes or production interfaces directly
  • Define rituals and practices for AI-first design at Babylist
  • Build AI-enabled workflows that democratize design tools and enable non-designers to contribute
  • Mentor and grow designers through critique, pairing, and shared standards
  • Partner with engineering, product management, analytics, marketing, and merchandising leaders
  • Help evolve Consumer Tech’s operating model, hiring bar, and craft standards

Requirements

What you’ll need
  • Portfolio of shipped consumer product work across web and native mobile
  • Strong product and design judgment
  • Experience using AI tools to prototype, explore, and iterate
  • Ability to build prototypes and production-quality interfaces
  • Experience with generative and evaluative research
  • Ability to use qualitative and quantitative evidence in design decisions
  • Knowledge of interaction patterns, design system conventions, and digital product best practices
  • Ability to instrument work and track product metrics
  • Experience mentoring and developing designers
  • Experience building design systems, rituals, processes, and operating models
  • Ability to work across team boundaries and adapt to ambiguity
  • Excitement about AI-first design and AI-native product development

Benefits

Comp & perks
  • Competitive pay and meaningful opportunities for career advancement
  • Career progression and performance-based advancement
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching and flexible spending accounts
  • Generous paid parental leave and PTO
  • Winter Wonder Week: the whole company takes a paid week off at the end of the year
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
  • Leading tools like Claude and ChatGPT from day one
  • Twice-yearly company gatherings