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Babylist

Principal Product Designer

Babylist

. Own the personalization experience end-to-end across Babylist’s cross-platform ecosystem .

Posted 11/5/2026full-timeRemote • United States, CanadaLead💰 $244,352 - $293,239 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in leading the design vision and strategy for personalization experiences, utilizing AI tools for product development, and mentoring design teams. Proficient in building design systems and executing user research to inform design decisions.

Highest-signal resume keywords
AI-First Product DevelopmentUser Research Planning and ExecutionDesign System DevelopmentPrototyping and Production-Quality InterfacesMentoring and Coaching Designers

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product DesignUser Experience (UX) DesignPrototypingInteraction PatternsDesign SystemsQualitative and Quantitative ResearchProduct Metrics TrackingAI Tools UtilizationConsumer Product WorkDigital Product Best Practices
Soft Skills
CollaborationMentoringLeadershipCommunicationStrategic Thinking
Industry Keywords
Cross-Platform EcosystemConsumer TechProduct ManagementEngineering CollaborationMarketing Collaboration

About the role

Key responsibilities & impact
  • Own the personalization experience end-to-end across Babylist’s cross-platform ecosystem
  • Define UX vision, strategy, KPIs, quality standards, and the sequence of product bets
  • Translate company goals into clear design priorities
  • Lead design vision, strategy, and execution for the 12–18 month personalization roadmap
  • Set standards for product quality, delight, and excellence
  • Plan and execute user research to ground design decisions
  • Use AI-native workflows, ship products directly, and define AI-first design practices
  • Build AI-enabled workflows that enable non-designers to contribute to the experience layer
  • Mentor and grow designers through critique, pairing, and shared standards
  • Partner with engineering, product management, analytics, marketing, and merchandising leaders
  • Help evolve the Consumer Tech organization’s operating model, hiring bar, and craft standards
  • Report to the VP, Head of Product Design and Research

Requirements

What you’ll need
  • Portfolio of shipped consumer product work across web and native mobile
  • Strong product and design sense
  • Experience using AI tools to prototype, explore, and iterate
  • Ability to build prototypes and production-quality interfaces
  • Ability to plan and run generative and evaluative research
  • Ability to use qualitative and quantitative evidence in design decisions
  • Knowledge of modern product design, interaction patterns, design systems, and digital product best practices
  • Ability to instrument work and track product metrics
  • Mentoring and coaching experience
  • Ability to build and maintain design systems, rituals, and processes
  • Hands-on experience shipping product work
  • Ability to work across team boundaries and collaborate with engineering, product management, analytics, marketing, and merchandising
  • Excitement about AI-first product development

Benefits

Comp & perks
  • Competitive pay and meaningful opportunities for career advancement
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching and flexible spending accounts
  • Generous paid parental leave and PTO
  • Winter Wonder Week: the whole company takes a paid week off at the end of the year
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
  • Leading AI tools like Claude and ChatGPT from day one
  • Twice-yearly company gatherings