Senior Integrated Marketing Manager

Babylist

. Own integrated go-to-market strategy for Wishlist feature launches, seasonal pushes, and Registry/Wishlist campaigns .

Posted 11/3/2026full-timeRemote • United States, CanadaSenior💰 $143,800 - $191,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing strategy, user research, and cross-functional collaboration to drive measurable growth in customer engagement and product adoption. Proficient in leveraging analytics and creative direction to execute successful marketing campaigns across multiple channels.

Highest-signal resume keywords

Integrated Marketing StrategyUser ResearchProduct Marketing ExperienceCross-Functional PartnershipAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market SizingJourney MappingCompetitive AnalysisCreative BriefingConsumer MarketingAnalyticsUX ResearchContent DirectionGTM PlanningBusiness Growth Strategy

Soft Skills

Leadership Through InfluenceCuriosityAdaptabilityEffective CommunicationProblem-Solving

Tools & Technologies

AI ToolsEmail Marketing PlatformsPush Notification SystemsSMS Marketing ToolsContent Management Systems

Industry Keywords

Customer MarketingWishlist FeatureSeasonal CampaignsEditorial DirectionCreative Standards

About the role

Key responsibilities & impact

Own integrated go-to-market strategy for Wishlist feature launches, seasonal pushes, and Registry/Wishlist campaigns
Own user research, market sizing, and journey mapping for the Wishlist user
Direct editorial and content work needed to execute each plan
Partner cross-functionally with product, Brand & Creative, Growth channels, Corporate Communications, and Content/Social
Build integrated GTM strategy in lockstep with the product squad roadmap
Define creative quality standards and measure creative success
Create an internal playbook covering competitive analysis, market opportunity, market sizing, and marketing success criteria
Deliver finished GTM plans to execution teams and keep initiatives moving in parallel
Own the customer marketing value proposition for Wishlist across channels
Drive measurable Wishlist adoption growth and be accountable for results
Report progress and blockers directly to the Sr. Director, Customer Marketing

Requirements

What you’ll need

Senior-level experience in an Integrated Marketing role
Proven success leading through influence in an individual-contributor role
Experience using UX, analytics, and custom research to build product marketing strategy
Consumer marketing experience at scale across email, push, SMS, paid, and site channels
Product marketing experience translating feature roadmaps into customer stories and sequencing plans
Track record of driving business growth through cross-functional partnership
Ability to direct editorial and content work and clearly brief creative teams
Ability to work effectively amid ambiguity and lead with curiosity
Daily use of AI tools and willingness to stay current with AI developments
Ability to lead through influence

Benefits

Comp & perks

Target 20% annual bonus
Competitive equity
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching
Flexible spending accounts
Generous paid parental leave and PTO
Winter Wonder Week: the whole company takes a paid week off at the end of the year
Remote work stipend to set up your office
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Competitive pay
Opportunities for career advancement
Performance-based advancement
Leading tools like Claude and ChatGPT from day one