Senior Manager, Ad Operations, Yield

Babylist

. Own the supply side of Babylist Media's onsite and offsite advertising business .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $143,963 - $192,062 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing ad operations, including hands-on ad server administration and yield metrics ownership. Proficient in developing inventory frameworks and leading cross-functional teams while effectively communicating technical concepts to non-technical stakeholders.

Highest-signal resume keywords

Ad Server AdministrationYield Metrics ManagementInventory Framework DevelopmentProgrammatic Selling ExperienceRetail Media Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ECPM ManagementCapacity PlanningTargeting RulesDelivery Logic UnderstandingOverselling Controls

Soft Skills

LeadershipVendor ManagementCommunication

Tools & Technologies

KoddiBoostrDSPsSSPsAI Tools

Industry Keywords

Sell-Side ExperienceDirect-Sold BusinessPaid Social DistributionMetaTikTokYouTubePinterest

About the role

Key responsibilities & impact

Own the supply side of Babylist Media's onsite and offsite advertising business
Own Koddi configuration, serving logic and delivery health across onsite placements including Registry, Feed and Shop
Assess the current stack in the first 90 days and deliver an ad-tech, inventory and yield roadmap
Set inventory rules for capacity, allocation and prioritization, partnering with Revenue Systems so Boostr and Koddi enforce them
Increase eCPM, fill and utilization from existing supply
Establish and manage the outsourced onsite ad operations partner, including SLAs, QA standards and escalation paths
Lead offsite distribution strategy across Meta, TikTok, YouTube, Pinterest and Babylist Connect
Build incident response to identify delivery issues before they result in make-goods
Own the roadmap from flat-fee sponsorships toward CPM-based selling and eventually self-serve buying
Lead the execution team while remaining hands-on in the ad server
Report to the Director of Revenue Operations

Requirements

What you’ll need

Sell-side experience at a publisher or retailer that owns and monetizes its inventory
Recent hands-on ad server administration experience, including line items, targeting, priorities and delivery rules
Understanding of ad server logic and tradeoffs, including priority tiers, competing demand, pacing, frequency and fill
Experience owning yield metrics including eCPM, fill, sell-through and utilization
Experience building inventory frameworks, including capacity planning, allocation and prioritization rules, and controls preventing overselling
Experience leading people and partners while remaining hands-on
Working knowledge of DSPs, SSPs, programmatic, identity and measurement
Ability to explain technical tradeoffs to Sales, Product and Finance in plain language
Comfort moving between strategy, vendor management and troubleshooting
Active use of AI to improve work output
Retail media experience is a big plus
Experience moving a direct-sold, flat-fee business toward CPM or programmatic selling is a plus
Familiarity with paid social distribution via Meta, TikTok, Pinterest and YouTube is a plus

Benefits

Comp & perks

Annual bonus range of 20% to 25%
Competitive pay and meaningful opportunities for career advancement
Career progression and performance-based advancement
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching
Flexible spending accounts
Generous paid parental leave and PTO
Winter Wonder Week: the whole company takes a paid week off at the end of the year
Remote work stipend to set up your office
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Leading tools like Claude and ChatGPT from day one