FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing advocacy strategies and building relationships within the on-premise community, while effectively communicating brand narratives and tracking market performance metrics. Capable of collaborating across teams to drive commercial objectives and create impactful advocacy content.
Highest-signal resume keywords
On-Premise Community EngagementBrand StorytellingMarket Performance TrackingInterpersonal SkillsAdvocacy Metrics Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Calendar ManagementFinancial Metrics AnalysisKPI Targeting and TrackingContent CreationCategory Knowledge
Soft Skills
Critical ThinkingStrategic Problem SolvingCreativityAdaptabilityInterpersonal Communication
Tools & Technologies
Ground Signal
Industry Keywords
Advocacy StrategyBrand RolesOn-Premise AccountsCocktail EnthusiastsCommunity Partnerships
About the role
Key responsibilities & impact- Execute the North America Advocacy strategy in market
- Ensure brand stories are communicated consistently, convincingly, and with commercial relevance across the Bacardi portfolio
- Support the ambassador team in building authentic relationships with on-premise accounts, bartenders, beverage directors, and cocktail enthusiasts
- Develop and maintain education materials in multiple formats, including category-level knowledge and brand storytelling
- Represent Bacardi at key trade events and market-level activations
- Contribute to community partnerships such as the FIU/Bacardi Center of Excellence
- Partner with Commercial/CPA to align advocacy activity and investment with commercial priorities, account plans, and business objectives
- Communicate advocacy programming and events to BUSA field-based commercial teams
- Collaborate with Marketing on the Integrated Activity Planning process
- Collaborate with Customer Marketing to create tools that drive desire, relevance, and rate of sale
- Track market performance using financial metrics and return on investment by market, city, account, and ambassador
- Manage KPI targeting and tracking and prepare monthly performance reports for senior leadership
- Share best practices with key stakeholders
- Channel on-premise insights, trends, and analytics into actionable programming opportunities
- Create digital advocacy content, social content, and online community engagement as part of a year-round content calendar
Requirements
What you’ll need- 5-10 years’ experience working in on-premise and/or brand roles at Manager level or similar
- Established relationships within the on-premise community
- Deep understanding of bartenders’ and operators’ priorities
- Ability to translate brand history, liquid credentials, and category knowledge into compelling narratives
- Understanding of how advocacy activity connects to rate-of-sale, menu placement, and account profitability
- Proven ability to manage a complex, multi-account, multi-brand market calendar
- Excellent interpersonal and presentation skills
- Comfortable working with commercial data, advocacy metrics, and tools such as Ground Signal
- Ability to work effectively across a matrixed organization
- Entrepreneurial, creative, and think-outside-the-box mindset
- Strong capacity to create a culture of belonging
- High self-awareness and understanding of personal impact
- Ability to understand and relate to people and navigate difficult situations
- Consistent delivery of results in first-time situations
- Critical thinking and strategic, execution-focused problem solving
- Curiosity, experimentation, adaptability, and a growth and learning mindset
Benefits
Comp & perks- Competitive Pay Package
- Competitive Holiday/Paid Time Off
- Additional paid time off days, including a volunteer day
- Retirement/Pension Plan
- Medical insurance
- Critical Illness insurance
- Life Insurance
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Total Rewards package including compensation, benefits, incentives, allowances, and well-being programs