Market Manager

Bacardi

. Guide the Tampa and St. Petersburg market to deliver sales goals and objectives within the territory and key customer accounts . Develop and execute customer strategies and business plans . Maintain an account list of

Posted 9/21/2026full-timeTampa • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales strategy development and execution, with a strong focus on building and maintaining customer relationships in the spirits or beverage industry. Proficient in financial decision-making and market analysis to drive profitability and achieve sales goals.

Highest-signal resume keywords

Sales ExperienceCustomer Relationship ManagementMarket AnalysisPresentation SkillsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentKPI ManagementMarket Performance ReviewOn/Off Premise KnowledgeFinancial Decision-Making

Soft Skills

Interpersonal SkillsWritten CommunicationVerbal Communication

Tools & Technologies

MS Office ProductsWordExcelPowerPointOutlook

Industry Keywords

Spirits IndustryBeverage IndustryDistributor PartnershipsCustomer AccountsReturn-On-Investment Evaluation

About the role

Key responsibilities & impact

Guide the Tampa and St. Petersburg market to deliver sales goals and objectives within the territory and key customer accounts
Develop and execute customer strategies and business plans
Maintain an account list of top influential accounts and deliver KPI goals
Serve as Bacardi’s day-to-day contact for distributors, customers, and agency partners
Drive new business and maintain sustainable customer relationships
Collaborate cross-functionally with Bacardi resources and distributor partnerships to increase volumes and build business opportunities
Develop and strengthen relationships with key customer accounts through strategies, plans, presentations, and return-on-investment evaluation
Manage the market budget and make financial decisions to increase profitability
Provide market and competitive brand updates to the commercial team
Engage with the Regional Director and Human Resources to hire and develop employees
Coordinate with distributors, Advocacy Managers, and Brand Marketing
Survey the market to ensure distribution, pricing, POS, displays, and programs are executed to standard
Review overall market performance, including rate-of-sale drivers, activations, and executions

Requirements

What you’ll need

Bachelor’s degree strongly preferred or related years of experience
3+ years of sales experience, preferably in the spirits or beverage industry
2+ years of on/off premise experience preferred
Demonstrated knowledge of the on and off premise business and the critical business factors that drive and impact customer’s business decisions
Strong interpersonal skills
Excellent written and verbal communication skills
Ability to give presentations in front of small groups, including executives, employees, vendors, and customers
Computer proficiency with MS Office Products, including Word, Excel, PowerPoint and Outlook
Ability to use advanced computer functions, including navigating the Internet
Ability to travel up to 25%

Benefits

Comp & perks

Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Comprehensive Total Rewards package including compensation, benefits, incentives, allowances, and well-being support
Incentive programs linked to company and individual performance
Some benefits may be fully or partially subsidized
Some benefits may be subject to an employee contribution