Regional Account Manager – On Trade

Bacardi

. Partner with key customers in influencer on-trade outlets by building relationships and understanding customer and local consumer needs .

Posted 9/24/2026full-timeUtrecht • NetherlandsMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales and brand activation within the FMCG industry, with a strong focus on relationship building, analytical skills, and delivering results. Proven ability to manage budgets, execute marketing strategies, and collaborate cross-functionally to optimize business performance.

Highest-signal resume keywords

Sales ExperienceBrand ActivationAnalytical SkillsRelationship BuildingBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesBrand ActivationP&L ManagementROI AnalysisPerformance Tracking

Soft Skills

Interpersonal SkillsCommunication SkillsCreative ThinkingTime ManagementGoal-Oriented

Industry Keywords

FMCGOn-Trade SectorCustomer SolutionsMarket IntegrationStakeholder Collaboration

About the role

Key responsibilities & impact

Partner with key customers in influencer on-trade outlets by building relationships and understanding customer and local consumer needs
Develop and execute customer solutions
Deliver quarterly targets for brand integrations, activations, outlet visibility, and business optimization
Manage budgets for contracts, including marketing investments and ROI analysis, with P&L responsibility
Act as a business partner to bar owners, bar managers, marketing, digital, finance, and other stakeholders
Collaborate cross-functionally with Marketing, CPA, and brand ambassadors
Host prestige events and execute best-in-class brand activations
Contribute to the Winning in Amsterdam project team

Requirements

What you’ll need

3 years experience in sales and on-trade sector or FMCG industry required
Activation experience would be beneficial
Demonstrable track record of performance and delivery (results and/or achievements)
Passion for hunting new business
Strong (social) networking/interpersonal and relationship building skills
Strong analytical, planning, and time management skills
Well-developed communication/presentation skills including active listening
Creative thinking and digital savvy
Pro-active, goal-oriented, and passionate about delivering results
Entrepreneurial thinking and continuous improvement mindset

Benefits

Comp & perks

Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Comprehensive Total Rewards package including compensation, benefits, incentives, allowances, and well-being support
Incentive programs linked to company and individual performance