Digital Marketing Coordinator

Background Stories

. Plan, coordinate, and produce emails for prospective students .

Posted 9/18/2026full-timeMinneapolis • Minnesota • United StatesJuniorMid-Level💰 $26 - $28 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital content production, including email marketing, social media strategy, and web content management. Proficient in writing, editing, and maintaining high-quality digital materials while ensuring alignment with institutional values and audience engagement.

Highest-signal resume keywords

Digital Content ProductionEmail Marketing InitiativesSocial Media Strategy ImplementationWriting SkillsGoogle Suite Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Communication PracticesContent Management SystemsHTML ProficiencyCSS ProficiencyWriting and EditingContent EvaluationCampaign MonitoringResearch SkillsTime ManagementAttention to Detail

Soft Skills

Interpersonal SkillsOrganizational SkillsSelf-Starter AttitudeCommunication Skills

Tools & Technologies

Google SuiteCRM DatabaseDrupal CMSSocial Media Platforms

Industry Keywords

Higher EducationDigital MarketingVisual ArtsInclusivityEditorial Voice

Tech Stack

Tools & technologies

Drupal

About the role

Key responsibilities & impact

Plan, coordinate, and produce emails for prospective students
Produce website content and paid and organic social media content
Manage multimedia content production for digital marketing
Oversee email marketing initiatives for prospective undergraduate and graduate students using best practices
Implement organic social media strategy
Create, monitor, and report on paid social media campaigns to college stakeholders
Review and evaluate web content for accuracy, performance, and audience relevance
Maintain editorial voice and quality for electronic materials and college messaging
Gather information from diverse college sources to develop online materials
Establish the source of truth for content and the process for delivering content on the web
Research current trends and best practices in higher-education web and broader web fields
Implement web content updates
Supervise student employees
Represent MCAD's vision, mission, and values
Promote a community of equal opportunity and inclusivity
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree or equivalent in interactive media, graphic design, communications, marketing, or a related field, required
Two years of writing and digital content production experience, required
Demonstrated understanding of digital communication practices
Strong interpersonal, communication, and organizational skills
Self-starter with strong time management skills and attention to detail
Proficiency in Google Suite, email, and basic computer concepts
Strong writing skills and familiarity with Chicago Manual of Style
CRM database experience, preferred
HTML/CSS proficiency, preferred
Experience with social media, preferred
Basic Drupal Content Management System understanding, preferred
Appreciation of the visual arts and experience working with artists and designers, preferred

Benefits

Comp & perks

Medical, dental, and vision coverage
HSA and FSA
403(b) retirement plans
Commuter benefits
Employer-paid basic life insurance
Short-term and long-term disability coverage
35-hour work week
14 paid holidays
Two personal holidays
Accrued vacation time
Accrued sick time
Summer days
Volunteer time off
Tuition benefits at MCAD for full-time employees and eligible dependents after six months of service
Potential reduced tuition at more than 600 colleges nationwide
Dynamic, creative, and inclusive work environment