Background Stories

Digital Marketing

• Plan, coordinate, and produce emails for prospective students
• Produce website content and paid and organic social media content
• Manage multimedia content production for digital marketing
• Oversee email marketing initiatives for prospective undergraduate and graduate students using best practices
• Implement organic social media strategy
• Create, monitor, and report on paid social media campaigns to college stakeholders
• Review and evaluate web content for accuracy, performance, and audience relevance
• Maintain editorial voice and quality for electronic materials and college messaging
• Gather information from diverse college sources to develop online materials
• Establish the source of truth for content and the process for delivering content on the web
• Research current trends and best practices in higher-education web and broader web fields
• Implement web content updates
• Supervise student employees
• Represent MCAD's vision, mission, and values
• Promote a community of equal opportunity and inclusivity
• Perform other duties as assigned

Digital Marketing Coordinator