Social Media Strategist

Bakery Agency

. Develop and execute social media strategies for consumer brands, connecting brand positioning, audience behavior, culture, and business objectives.

Posted 10/16/2026full-timeAustin • Texas • United StatesMid-LevelSenior💰 $75,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies that align with brand positioning and business objectives, while effectively managing client relationships and leading content production initiatives. Proficient in analyzing social performance and translating insights into actionable strategies for community engagement and brand affinity.

Highest-signal resume keywords

Social Media Strategy DevelopmentClient Account ManagementCommunity ManagementInfluencer and Creator Program ManagementSocial Performance Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent PlanningSocial ListeningPerformance MeasurementContent ProductionBrand Voice DevelopmentCommunity EngagementAnalytics ReportingCreative Brief DevelopmentContent Scheduling

Soft Skills

Excellent WritingStorytellingPresentation SkillsOrganizational SkillsCreative Judgment

Tools & Technologies

InstagramTikTokYouTubeSocial Media Management ToolsAnalytics Platforms

Industry Keywords

Consumer BrandsDigital StrategyIntegrated Brand MarketingCreative AgencyCultural Trends

About the role

Key responsibilities & impact

Develop and execute social media strategies for consumer brands, connecting brand positioning, audience behavior, culture, and business objectives.
Translate broader brand strategies and creative platforms into content pillars, community programs, creator initiatives, and ongoing social activity.
Identify cultural conversations, emerging trends, and platform behaviors that present meaningful opportunities for clients.
Develop strategies that build brand affinity, participation, and long-term community.
Collaborate with creative, brand strategy, media, and production teams.
Present strategic thinking, creative recommendations, and performance insights directly to clients.
Contribute to social strategy for new business opportunities.
Serve as a primary day-to-day strategic contact for assigned social media accounts.
Build client relationships and understand business priorities, challenges, and marketing objectives.
Lead client meetings, planning sessions, presentations, and performance reviews.
Manage client expectations, approvals, priorities, and day-to-day communication.
Identify opportunities to improve and expand existing social programs.
Work with account leadership to ensure projects are delivered on time and at a high standard.
Guide and manage social media managers and community managers across assigned accounts.
Oversee content calendars, publishing schedules, community engagement, moderation, and reporting.
Ensure each brand maintains a distinct voice and participates in conversations authentically.
Provide guidance on sensitive community situations, reputation management, and escalation protocols.
Review work, provide feedback, and develop junior and mid-level social talent.
Develop influencer and creator strategies based on brand relevance, cultural credibility, and audience fit.
Identify and evaluate creators, influencers, and cultural partners.
Develop creative briefs and collaborate with creators on content concepts.
Coordinate and oversee social-first content productions, including creator shoots, content capture, editing, and delivery.
Work with producers, designers, editors, and creative teams to develop platform-native content.
Collaborate with paid media teams to identify content opportunities for amplification.
Establish KPIs aligned with brand and business objectives.
Analyze social performance, community engagement, content effectiveness, and creator results.
Translate platform analytics and social listening into actionable insights.
Develop reports and recommendations for clients.
Use performance data to inform future strategy and creative decisions.

Requirements

What you’ll need

6+ years of professional experience in social media strategy, digital strategy, or integrated brand marketing, ideally within a creative or social agency.
Experience developing and executing social strategies for established consumer brands.
Direct account management experience, including leading client meetings, presenting recommendations, and managing day-to-day relationships.
Experience supervising or managing social media managers, community managers, or content teams.
Strong understanding of community management, brand voice, content planning, and social publishing.
Experience developing and managing influencer and creator programs.
Experience participating in social-first content production, including creator shoots, content briefs, and postproduction.
Deep knowledge of Instagram, TikTok, YouTube, and emerging social platforms.
Excellent writing, storytelling, presentation, and conceptual thinking skills.
Ability to translate broader brand strategies into effective social programs.
Experience with social listening, analytics, reporting, and performance measurement.
Strong organizational skills and the ability to manage multiple accounts and priorities.
Excellent creative judgment and the ability to recognize strong content.
Experience collaborating with creative, production, account, and media teams.
Fluency in English is required. Fluency in Spanish is strongly preferred.
Based in Austin, TX, or willing to relocate.

Benefits

Comp & perks

Competitive insurance coverage, inclusive of medical, dental, and vision
401k Retirement with 3% employer matching
Open PTO Policy
2 weeks Work From Anywhere (WFA)
13 weeks paid Maternity and Paternity leave
Pet-Friendly Office
Snacks, Meals and Drinks
No Time Tracking!