Bakery Agency

Social Media Manager

• Develop and execute social media strategies for consumer brands, connecting brand positioning, audience behavior, culture, and business objectives.
• Translate broader brand strategies and creative platforms into content pillars, community programs, creator initiatives, and ongoing social activity.
• Identify cultural conversations, emerging trends, and platform behaviors that present meaningful opportunities for clients.
• Develop strategies that build brand affinity, participation, and long-term community.
• Collaborate with creative, brand strategy, media, and production teams.
• Present strategic thinking, creative recommendations, and performance insights directly to clients.
• Contribute to social strategy for new business opportunities.
• Serve as a primary day-to-day strategic contact for assigned social media accounts.
• Build client relationships and understand business priorities, challenges, and marketing objectives.
• Lead client meetings, planning sessions, presentations, and performance reviews.
• Manage client expectations, approvals, priorities, and day-to-day communication.
• Identify opportunities to improve and expand existing social programs.
• Work with account leadership to ensure projects are delivered on time and at a high standard.
• Guide and manage social media managers and community managers across assigned accounts.
• Oversee content calendars, publishing schedules, community engagement, moderation, and reporting.
• Ensure each brand maintains a distinct voice and participates in conversations authentically.
• Provide guidance on sensitive community situations, reputation management, and escalation protocols.
• Review work, provide feedback, and develop junior and mid-level social talent.
• Develop influencer and creator strategies based on brand relevance, cultural credibility, and audience fit.
• Identify and evaluate creators, influencers, and cultural partners.
• Develop creative briefs and collaborate with creators on content concepts.
• Coordinate and oversee social-first content productions, including creator shoots, content capture, editing, and delivery.
• Work with producers, designers, editors, and creative teams to develop platform-native content.
• Collaborate with paid media teams to identify content opportunities for amplification.
• Establish KPIs aligned with brand and business objectives.
• Analyze social performance, community engagement, content effectiveness, and creator results.
• Translate platform analytics and social listening into actionable insights.
• Develop reports and recommendations for clients.
• Use performance data to inform future strategy and creative decisions.

Explore Social Media Strategist at Bakery Agency. Review requirements and application details.