Director, Marketing Analytics

Banner Health

. Build and lead Banner Health's enterprise marketing analytics function .

Posted 10/12/2026full-timePhoenix • Arizona • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and leading marketing analytics functions, with a strong focus on data governance, HIPAA compliance, and the ability to translate complex data into actionable insights for executive leadership. Proficient in utilizing advanced analytics tools and methodologies to drive data-driven decision-making across marketing channels.

Highest-signal resume keywords

Marketing Analytics LeadershipGoogle Analytics 4 ProficiencyHIPAA Compliance ExpertiseTableau Data VisualizationAttribution Modeling Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsData GovernanceAttribution ModelingSQL ProficiencyPython ProficiencyR ProficiencyBrand Tracking MethodologiesSurvey DesignMarket ResearchCampaign Analytics

Soft Skills

Data-Driven Decision MakingExecutive CommunicationTeam LeadershipCross-Functional CollaborationNarrative Development

Tools & Technologies

Google Analytics 4Adobe AnalyticsTableauPower BILookerCRM PlatformsMarketing Automation SystemsPatient Engagement PlatformsMeltwaterCision

Industry Keywords

Healthcare MarketingHIPAA ComplianceCCPA ComplianceConsumer InsightsData ScienceDigital MarketingBrand Health ReportingCampaign PerformanceMedia AnalyticsPatient Volume Attribution

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Build and lead Banner Health's enterprise marketing analytics function
Architect measurement infrastructure, team, and data-driven decision-making culture across brand, growth, digital, and communications channels
Manage and report enterprise brand tracking across Banner's markets and priority services
Establish brand-health benchmarks and produce quarterly brand health reports for senior leadership
Build and govern campaign analytics across paid search, paid social, programmatic, direct mail, email, SMS, broadcast, and OOH
Define and track lead-to-appointment-to-visit conversion funnels by service line, geography, and channel
Attribute patient volume and downstream revenue to marketing investment
Own digital analytics governance, including GA4, tag management, and data-layer strategy
Ensure accurate, HIPAA-compliant data collection across web and mobile properties
Build and maintain real-time dashboards for website traffic, user behavior, content performance, conversion, and patient portal engagement
Lead SEO analytics and content performance reporting
Establish KPI frameworks for organic and paid social platforms
Provide audience segmentation insights for content strategy and paid targeting
Measure earned media value and build dashboards for media mentions, journalist engagement, crisis monitoring, and reputation signals
Stand up analytics technology, vendor relationships, processes, and governance
Develop and maintain a Marketing Analytics Roadmap
Produce monthly Marketing Performance Reports and quarterly Board-ready brand health summaries
Design and maintain executive dashboards using Tableau, Power BI, Looker, or equivalent
Present data-driven recommendations to non-technical stakeholders
Define marketing data architecture and integration roadmaps with IT, Digital, and Data & Analytics teams
Ensure compliance with HIPAA, CCPA, and applicable privacy regulations
Evaluate, select, and manage analytics technology vendors and platforms
Advise the CMO and marketing leadership on budget planning, campaign design, and channel mix decisions
Connect marketing investment to patient volume and system growth objectives
Represent Marketing Analytics in cross-functional enterprise data governance bodies

Requirements

What you’ll need

Bachelor's degree in Marketing, Analytics, Statistics, Data Science, Business, or a related field
7+ years of progressive experience in marketing analytics, consumer insights, or data science
At least 3 years in a leadership role
Demonstrated experience building an analytics function, team, or program from early-stage maturity
Proficiency with Google Analytics 4, Adobe Analytics, and tag management systems
Experience with Tableau, Power BI, Looker, or equivalent BI and data visualization tools
Strong working knowledge of CRM platforms and marketing automation systems
Ability to translate complex data into clear, executive-ready narratives and recommendations
Proven track record of HIPAA-compliant data practices in a healthcare or regulated industry setting
Master's degree preferred
Healthcare provider or health system marketing experience strongly preferred
Experience with attribution modeling or multi-touch attribution
Familiarity with patient engagement platforms, CRM data, and EMR integration concepts
Experience with paid media analytics across search, social, programmatic, and direct response channels
Knowledge of brand tracking methodologies, survey design, and market research
Familiarity with Meltwater, Cision, Brandwatch, or Sprinklr
SQL proficiency
Experience with Python or R for advanced analysis
Additional related education and/or experience preferred

Benefits

Comp & perks

Option to participate in a variety of health, financial, and security benefits
May be eligible for the Management Incentive Program
Great Place To Work®-certified workplace culture