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Director of Digital Marketing
Banner Health. Lead strategy, execution, and optimization across Banner Health's owned and organic digital marketing channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated digital marketing strategies across multiple channels, including email, social media, and SEO. Proven ability to lead high-performing teams, manage budgets, and optimize performance through data-driven decision-making.
Highest-signal resume keywords
Digital Marketing StrategyEmail Marketing OptimizationSEO/AEO ExpertiseTeam LeadershipCross-Channel Campaign Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingSEOSocial Media MarketingContent StrategyAnalyticsCampaign OrchestrationSegmentationAutomationPerformance OptimizationKPI Establishment
Soft Skills
Excellent CommunicationCollaborative WorkInfluencing StakeholdersCoachingStrategic Thinking
Tools & Technologies
Marketing Automation PlatformsSocial Media Management ToolsSEO PlatformsAnalytics ToolsDigital Marketing Technology
Certifications & Qualifications
Master's DegreeRelevant Certifications
Industry Keywords
Healthcare MarketingConsumer MarketingHIPAA KnowledgeCRO ExpertiseProject Management
About the role
Key responsibilities & impact- Lead strategy, execution, and optimization across Banner Health's owned and organic digital marketing channels
- Develop integrated digital channel strategies across email, social media, SEO/AEO, web, and emerging channels
- Orchestrate cross-channel campaigns and coordinate timelines, responsibilities, messaging, and success metrics
- Own enterprise email marketing strategy, campaigns, lifecycle communications, segmentation, automation, deliverability, and optimization
- Own organic social media strategy, content calendars, community management, governance, brand voice, social listening, and vendor relationships
- Lead SEO/AEO strategy, technical SEO, on-page and content optimization, local search, keyword research, competitive analysis, and organic search performance
- Explore and pilot emerging channels, influencer partnerships, user-generated content, interactive experiences, and AI-powered marketing capabilities
- Establish measurement frameworks and KPIs; analyze performance and drive conversion rate optimization, testing, and continuous improvement
- Recruit, lead, coach, and develop a high-performing digital marketing team
- Manage digital marketing budgets, technology platforms, vendors, agencies, contracts, and performance accountability
- Partner with Content Strategy & Operations, MarTech & Digital Experience, media teams, Consumer Insights & Marketing Operations, Brand, Compliance, Communications, and service line marketing teams
- Serve as digital marketing subject matter expert and strategic advisor to organizational leadership
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, or related field
- 7+ years of progressive digital marketing experience across multiple channels, including email, social media, and SEO
- 5+ years of leadership experience building and managing high-performing marketing teams
- Proven track record developing and executing integrated digital marketing strategies that drive measurable business results
- Deep expertise in email marketing strategy, execution, and optimization, including segmentation, automation, and lifecycle marketing
- Strong background in organic social media marketing, content strategy, community management, and audience growth
- Solid understanding of SEO/AEO principles, technical SEO, content optimization, and organic search strategies
- Experience with digital marketing planning, campaign orchestration, and cross-channel integration
- Experience with marketing automation platforms, social media management tools, SEO platforms, and analytics tools
- Ability to translate business objectives into executable digital marketing strategies and activation plans
- Strong analytical skills, including establishing KPIs, analyzing performance data, and driving optimization decisions
- Experience managing digital marketing budgets, vendor relationships, and agency partnerships
- Ability to work collaboratively in matrixed organizations and partner across teams and functions
- Excellent communication and presentation skills with ability to influence stakeholders at all levels
- Player-coach mentality balancing strategic thinking and hands-on execution
- Preferred: Master's degree, relevant certifications, 12+ years of experience, healthcare or consumer marketing experience, HIPAA knowledge, CRO and testing expertise, CDP/martech experience, emerging-channel and AI marketing experience, audience growth at scale, project management, marketing operations, content strategy, paid media, web analytics, and innovation experience
Benefits
Comp & perks- Option to participate in a variety of health, financial, and security benefits
- Potential eligibility for the Management Incentive Program
- Total Rewards package
- Great Place To Work® certified workplace culture
- Professional development and career development planning opportunities