Senior Social Media Specialist

Banner Health

. Own the full social media content lifecycle from concept through publishing across Health Plan platforms .

Posted 11/3/2026full-timeTucson • Arizona • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing the full social media content lifecycle, including strategy development, content creation, and performance analysis. Proficient in utilizing social media management tools and analytics to optimize engagement and drive organizational objectives.

Highest-signal resume keywords

Social Media ManagementContent CreationSocial Media StrategyPerformance AnalysisCollaboration Across Teams

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media Content LifecycleContent CreationSocial Media AnalyticsSocial ListeningPerformance MeasurementSocial Media AlgorithmsDigital MarketingEngaging CopywritingContent SchedulingCrisis Management

Soft Skills

Excellent CommunicationStrong Organizational SkillsConsultation SkillsAbility to Manage Multiple PrioritiesCollaborative Work Style

Tools & Technologies

Adobe WorkfrontSprout SocialHootsuiteFalcon.io

Industry Keywords

Health Plan PlatformsMarketing PrioritiesIntegrated CampaignsGovernance FrameworksBest PracticesAudience InsightsBrand MentionsCompetitor Activity

About the role

Key responsibilities & impact

Own the full social media content lifecycle from concept through publishing across Health Plan platforms
Develop and execute social media strategies aligned with marketing priorities, integrated campaigns, and organizational objectives
Manage Facebook, Instagram, LinkedIn, X/Twitter, and other social media channels
Plan content, maintain posting schedules, engage communities, and optimize platforms
Manage social media content calendars and production workflows using Adobe Workfront
Create social media posts, captions, hashtags, and other content
Partner with content, brand, graphic design, video production, marketing, analytics, and internal stakeholder teams
Maintain social media standards, governance frameworks, best practices, training resources, and compliance
Provide strategic consultation and guidance to stakeholders and local teams
Monitor social listening, sentiment, trends, audience insights, brand mentions, competitor activity, and industry conversations
Escalate social media issues, crises, security concerns, customer service matters, and reputational risks
Coordinate owned/organic social media efforts with paid social campaigns
Analyze reach, engagement, clicks, conversions, and other performance metrics
Implement optimization improvements and provide regular performance reporting to demonstrate ROI and inform strategic decisions

Requirements

What you’ll need

Arizona residency required
Bachelor's degree in Marketing, Communications, Digital Media, or related field
Minimum 7 years of experience in social media management or digital marketing
Demonstrated experience managing social media channels
Proven experience creating social media content and managing day-to-day operations
Hands-on experience with social media management platforms such as Sprout Social, Hootsuite, or Falcon.io
Understanding of social media strategy, platform best practices, and content creation
Awareness of social media algorithms, trends, and platform updates
Strong content creation and storytelling skills with ability to write engaging social media copy
Knowledge of social media analytics and performance measurement
Experience with social listening and sentiment monitoring tools
Ability to work collaboratively across multiple teams
Strong organizational skills with ability to manage multiple priorities in a fast-paced environment
Excellent communication and consultation skills

Benefits

Comp & perks

Great Place To Work® Certification™ employer
Stimulating and rewarding careers
Employee support from a nationally recognized healthcare leader
Drug-free work environment
EEO/Disabled/Veterans support