Senior Manager, National Accounts – Value & Natural Channel

Barcel USA

. Manage assigned National Account customers and deliver annual sales, profitability, distribution, and market share objectives .

Posted 9/15/2026full-timeRemote • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in National Account Management, including strategic planning, customer negotiations, and sales performance analysis. Proficient in utilizing category management insights and syndicated data to drive business growth and optimize customer relationships.

Highest-signal resume keywords

National Account ManagementCustomer NegotiationsBusiness PlanningCategory ManagementSales Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingTrade Spend ManagementP&L ManagementPromotional EffectivenessMarket AnalysisBudget DevelopmentAccount Strategy DevelopmentDistribution ExpansionAssortment OptimizationCustomer Relationship Management

Soft Skills

Relationship BuildingProblem SolvingCommunicationLeadershipCollaboration

Tools & Technologies

CircanaNielsenDSD SystemsSyndicated Data ToolsCRM Software

Certifications & Qualifications

Bachelor's Degree in Business AdministrationMBA Preferred

Industry Keywords

Consumer Packaged GoodsRetail AccountsMarket Share ObjectivesTrade PlanningPromotional Spending

About the role

Key responsibilities & impact

Manage assigned National Account customers and deliver annual sales, profitability, distribution, and market share objectives
Develop and execute Joint Business Plans aligned with customer and Barcel USA growth strategies
Build and maintain relationships with key customer stakeholders and decision-makers
Lead customer presentations, business reviews, line reviews, and planning meetings
Identify distribution expansion, assortment optimization, and promotional effectiveness opportunities
Execute annual customer planning, including forecasting, budgeting, and trade planning
Develop short- and long-term account strategies
Analyze sales trends, market conditions, competitive activity, and customer performance
Use category insights and syndicated data to influence customer decisions
Manage customer P&L performance and trade investment budgets
Monitor promotional spending and evaluate ROI
Support annual budget development and monthly forecasting
Partner with Marketing, Category Management, Revenue Growth Management, Supply Chain, Finance, Shopper Marketing, and Demand Planning teams
Support new item launches, promotional events, and customer-specific initiatives
Coordinate with DSD sales teams to ensure retail execution
Lead negotiations involving pricing, promotions, contracts, distribution gains, and customer agreements
Resolve customer issues and identify opportunities to improve customer satisfaction and long-term growth

Requirements

What you’ll need

Bachelor's Degree in Business Administration, Marketing, Finance, or related field required
MBA preferred
7+ years of progressive sales or National Account Management experience within Consumer Packaged Goods (CPG)
Experience managing National Retail Accounts
Demonstrated success in customer negotiations and strategic account management
Experience with annual business planning, forecasting, and trade spend management
Strong understanding of category management and syndicated data (Circana, Nielsen, etc.)
Strong Warehouse experience required
Knowledge of DSD (Direct Store Delivery) experience
Ability to travel up to 40% as business needs require
Ability to attend customer meetings, trade shows, and company events

Benefits

Comp & perks

Ability to work remotely
Flexible schedule
Equal employment opportunity and commitment to an inclusive workplace
Supportive environment for individuals with disabilities, veterans, and women