Barcel USA

Manager

• Manage assigned National Account customers and deliver annual sales, profitability, distribution, and market share objectives
• Develop and execute Joint Business Plans aligned with customer and Barcel USA growth strategies
• Build and maintain relationships with key customer stakeholders and decision-makers
• Lead customer presentations, business reviews, line reviews, and planning meetings
• Identify distribution expansion, assortment optimization, and promotional effectiveness opportunities
• Execute annual customer planning, including forecasting, budgeting, and trade planning
• Develop short- and long-term account strategies
• Analyze sales trends, market conditions, competitive activity, and customer performance
• Use category insights and syndicated data to influence customer decisions
• Manage customer P&L performance and trade investment budgets
• Monitor promotional spending and evaluate ROI
• Support annual budget development and monthly forecasting
• Partner with Marketing, Category Management, Revenue Growth Management, Supply Chain, Finance, Shopper Marketing, and Demand Planning teams
• Support new item launches, promotional events, and customer-specific initiatives
• Coordinate with DSD sales teams to ensure retail execution
• Lead negotiations involving pricing, promotions, contracts, distribution gains, and customer agreements
• Resolve customer issues and identify opportunities to improve customer satisfaction and long-term growth

Senior Manager, National Accounts – Value & Natural Channel